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Student Edition
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Career Directions: The Path to Your Ideal Career, 5/e

Donna J. Yena, Johnson & Wales University

ISBN: 0073375152
Copyright year: 2011

New to This Edition



NEW THROUGHOUT THE TEXT!

  • NEW to this edition: Case Studies
  • NEW to this edition: Real Life Stories
  • NEW to this edition: Progress Check questions in each chapter
  • NEW to this edition: Reflection Exercises included at the end of each chapter
  • UPDATED Chapter Summaries throughout

CHAPTER ONE: THE MILLENNIAL WORKPLACE

  • 21st Century Skills employers consider critical to career success
  • The value of your education in the workplace
    • New: Activity: Understanding the Value of Your Degree
  • Coverage of Today’s Economy: Mortgage Crisis 2007, Obama Stimulus Package
  • 2009, New job growth trends: Green Jobs, Education, Credit Management, Researching Job Growth Trends
    • New: Activity: Researching Job Growth Trends
  • More Diversity Coverage & Examples
  • Entrepreneurship job growth
  • New: Three Real Life Stories
  • Generational Differences in the Workplace
  • Social and Professional Networking Trends

CHAPTER TWO: SELF ASSESSMENT

  • Know what 21st Century skills employers want
  • New: Emotional Intelligence Check
    • New: Activities covering Values, Interests, Personality Traits, Skills, Emotional Intelligence
  • New: Three Real Life Stories
  • Discussion of Emotional Intelligence-importance to career success
  • Expanded discussion of Kiersey Temperament Sorter and Myers Briggs

CHAPTER THREE: GOAL SETTING AND CAREER DECISION MAKING

  • New: Practice writing goals
  • New: Apply career-decision making skills
  • New: Real Life Story
  • New: Discussion of possible influence of ethnicity, age, and gender on personal definitions of career success with activities
    • New: Activity: Age and Career Success
    • New: Activity: Gender and Career Success
    • New: Activity: Ethnicity and Career Success
    • New: Activity: Write Your Career Success Statement
    • New: Activity Rate Yourself on What is Important to Employers
  • Setting Goals for Self-Improvement-expanded discussion and activities
    • New: Activity Use SMART approach to practice writing goal statements

CHAPTER FOUR: PERSONAL DEVELOPMENT

  • New: Real Life Story
  • Communication Skills: conversation skills, telephone skills, writing, listening skills
    • New: Activity Write a SMART goal to improve a speaking skill
    • New: Activity Write a SMART goal to improve a writing skill
  • Advice on personal finances: saving, budget, debt management, credit score, retirement planning
    • Activity: Write a SMART goal for Personal Finance Skills
  • Expanded discussion of Time and Stress Management
    • New: Activity Write a SMART goal to improve time and stress management skills
  • Expanded discussion Grooming & Dress

CHAPTER FIVE: CAREER PATHS OVERVIEW

  • Job vs. Career discussion has been expanded
  • New: Activity Job vs. Career helps students gain a better understanding of the difference between the two and how it relates to their personal values, interests and definitions of success
  • Where the Jobs Are: expanded public sector list
  • Career Path examples include Hospitality, Information Technology, Retail Services, Healthcare
    • New: Activity: Identifying Career Paths
    • New: Activity: Researching Career Paths using the Career Voyages website
  • New: Two Real Life Stories

CHAPTER SIX: YOUR CAREER PORTFOLIO

  • New list of employer expectations replaces 17 Pathways to Success
  • Updated Activity Skills Developed through Coursework to include 21st Century skills examples
    • Updated Activity: Skills Developed Outside the Classroom
  • New: Real Life Story
  • New: Addition of a Portfolio Timeline helps students plan their portfolio development from the preparation to presentation stages
  • New: Types of Portfolios expanded to include e-Portfolio’s

NEW! CHAPTER SEVEN: CAREER NETWORKING

  • Types of Networking: Person to Person, networking events, career fairs, conferences and workshops
    • Activity: Create a list of Career Network Contacts
    • Activity: Create a Calendar of Networking Events
    • Activity: Create Your Career Network Card
  • New: Real Life Story
  • How to Network: Plan, Establish Rapport, Connect, Follow-up, Build Relationships, Networking Online, Social Networking
    • Example: Networking at a Career Fair
    • Activity: Create Your List of online Networking Resources

NEW! CHAPTER EIGHT: INTERNSHIPS AND CO-OP PROGRAMS

  • Importance of Internships and Co-op’s to the student and employers
  • Finding the Right Program
    • Day in the Life of: Accounting Intern, Leah
    • Day in the Life of: Ad Sales Associate, Carla
    • Day in the Life of: Merchandising Co-op student, Anthony
  • New: Two Real Life Stories
  • Learning Goals
    • Activity: Writing Learning Goals
    • Activity: Write a SMART Learning Goal for co-op and internship experiences
    • Activity: Reflect on Your Accomplishments
  • Your Success with the Program

CHAPTER NINE: SOURCES OF JOBS

  • Streamlined to include discussion of the visible job market and hidden job market
  • New: Real Life Story

CHAPTER TEN: RESUMES AND JOB APPLICATIONS

  • New: Determine when to use different resume styles
  • New: Organize information for your resume
  • New: Real Life Story
  • New: Practice the use of power words in your resume
  • New: Resume samples have been added
  • New: Section on Electronic (e-Resumes) and Paper Resumes
    • New Samples of e-Resumes
    • New: Activity: Create Your Own e-Resume

CHAPTER ELEVEN: LETTERS

  • New Samples include Networking Letter and Career Changer Letter
  • New: Real Life Story
  • New: Samples of e-Cover Letters

CHAPTER TWELVE: SUCCESSFUL INTERVIEWS

  • Re-organized for clarity: Before the Interview, During the Interview, After the Interview
  • Telephone calls includes new examples of self introductions
  • Researching Companies now includes resource for researching companies online, researching small companies, using Blogs and Message Boards
    • New: Activity: Company Research Profile
  • New: Real Life Story
  • Updated info on Group Interviews and tips, Typical Questions Asked, 21st Century Skills questions, Ethics, Improper Questions and how to respond, Questions to Ask During an Interview
    • New Activity: Prepare and Practice Responses to General Questions
    • New: Sample Responses to Some General Interview Questions

CHAPTER THIRTEEN: ACCEPTING OR REJECTING A JOB

  • New: Real Life Story
  • New: Introduction of new topic Salary Negotiation and the Do’s and Don’t’s of Salary Negotiation
    • Activity: Practice Salary Negotiation

CHAPTER FOURTEEN: GROWING YOUR CAREER

  • Preparing for your 1st day on the Job
  • Identifying the purpose of industry orientation and training programs
  • Recognizing the importance of periodic review and assessment of your performance
  • Determining strategies to get promoted and recession-proof your job
  • New: Real Life Story

CHAPTER FIFTEEN: CONTEMPORARY ISSUES IN THE WORKPLACE

  • Coverage of employee assistance programs
  • Identifying how health-related issues affect you in the workplace
  • Recognizing family care issues that affect you in the workplace
  • New: Real Life Story
  • Discussion of laws that protect employees from workplace discrimination
  • Expanded discussion of Personal Ethics and Discrimination Issues
Career Directions cover

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