I.
| Introduction |
II.
| Basic Pricing Strategies |
| A. | Review of the Basic Rule of Profit Maximization | B. | A Simple Pricing Rule for
Monopoly and Monopolistic Competition | C. | A Simple Pricing Rule for Cournot Oligopoly |
|
III. | Strategies that Yield Even Greater
Profits |
| A. | Extracting Surplus from Consumers | | 1. | Price Discrimination | | 2. | Two-Part Pricing | | 3. | Block Pricing | | 4. | Commodity Bundling | B. | Pricing
Strategies for Special Cost and Demand Structures | | 1. | Peak-Load Pricing | | 2. | Cross Subsidies | | 3. | Transfer Pricing | C. | Pricing Strategies in Markets with Intense Price
Competition | | 1. | Price Matching | | 2. | Introducing Brand Loyalty | | 3. | Randomized Pricing |
|
IV.
| Answering the Headline |
V.
| Summary |
VI.
| Key Terms and Concepts |
VII.
| Conceptual and Computational Questions |
VIII.
| Problems and Applications |
IX.
| Case-Based Exercises |
X.
| Selected Readings |
