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Quantitative Demand Analysis


Headline: Winners of Wireless Auction to Pay $7 Billion

I.

Introduction

II.

The Elasticity Concept

III.

Own Price Elasticity of Demand

A.

Elasticity and Total Revenue

B.

Factors Affecting the Own Price Elasticity

1.

Available Substitutes

2.

Time

3.

Expenditure Share

C.

Marginal Revenue and the Own Price Elasticity of Demand

IV.

Cross-Price Elasticity

V.

Income Elasticity

VI.

Other Elasticities

VII.

Obtaining Elasticities from Demand Functions

A.

Elasticities for Linear Demand Functions

B.

Elasticities for Nonlinear Demand Functions

VIII.

Regression Analysis

A

Evaluating the Statistical Significance of Estimated Coefficients

1.

Confidence Intervals

2.

The t-Statistic

B.

Evaluating the Overall Fit of the Regression Line

1.

The R- Square

2.

The F-Statistic

C.

Nonlinear and Multiple Regressions

1.

Nonlinear Regressions

2.

Multiple Regression

D.

A Caveat

IX.

Answering the Headline

X.

Summary

XI.

Key Terms and Concepts

XII.

Conceptual and Computational Questions

XIII.

Problems and Applications

XIV.

Case-Based Exercises

XV.

Selected Readings











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