I.
| Introduction |
II.
| Market Structure |
| A. | Firm Size | B. | Industry Concentration | | 1. | Measures of Industry Concentration | | 2. | The Concentration of U.S. Industry | | 3. | Limitations of Concentration Measures | | | 1. | Global Markets | | | 2. | National, Regional, and Local Markets | | | 3. | Industry Definitions and Product
Classes | C. | Technology | D. | Demand and Market Conditions | E. | Potential for Entry |
|
III. | Conduct |
| A. | Pricing Behavior | B. | Integration and Merger Activity | | 1. | Vertical Integration | | 2. | Horizontal Integration | | 3. | Congl omerate Mergers | C. | Research
and Development | D. | Advertising |
|
IV. | Performance |
| A. | Profits | B. | Social Welfare |
|
V. | The Structure-Conduct-Performance Paradigm |
| A. | The Causal View | B. | The Feedback Critique | C. | Relation to the Five Forces Framework
|
|
VI. | Overview of the Remainder of the Book |
| A. | Perfect Competition | B. | Monopoly
| C. | Monopolistic Competition
| D. | Oligopoly | |
|
VII.
| Answering the Headline |
VIII.
| Summary |
IX.
| Key Terms and Concepts |
X.
| Conceptual and Computational Questions |
XI.
| Problems and Applications |
XII.
| Case-Based Exercises |
XIII.
| Selected Readings |
