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Managerial Economics
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Table of Contents


Managerial Economics: Foundations of Business Analysis and Strategy, 10/e

Christopher R. Thomas, University of South Florida
S. Charles Maurice, Texas A&M University

ISBN: 0073375918
Copyright year: 2011

Table of Contents



PART I SOME PRELIMINARIES

CHAPTER 1

Managers, Profits, and Markets

CHAPTER 2

Demand, Supply, and Market Equilibrium

CHAPTER 3

Marginal Analysis for Optimal Decisions

CHAPTER 4

Basic Estimation Techniques

 

 

PART II DEMAND ANALYSIS

CHAPTER 5

Theory of Consumer Behavior

CHAPTER 6

Elasticity and Demand

CHAPTER 7

Demand Estimation and Forecasting

Online Topic 1: Estimating and Forecasting Industry Demand for Price-Taking Firms

 

 

PART III PRODUCTION AND COST ANALYSIS

CHAPTER 8

Production and Cost in the Short Run

CHAPTER 9

Production and Cost in the Long Run

CHAPTER 10

Production and Cost Estimation

Online Topic 2: Linear Programming

 

 

PART IV PROFIT MAXIMIZATION IN VARIOUS MARKET STRUCTURES

CHAPTER 11

Managerial Decisions in Competitive Markets

CHAPTER 12

Managerial Decisions for Firms with Market Power

CHAPTER 13

Strategic Decision Making in Oligopoly Markets

 

 

PART V ADVANCED TOPICS IN MANAGERIAL ECONOMICS

CHAPTER 14

Advanced Pricing Techniques

Online Topic 3: Pricing Multiple Products Related in Production

CHAPTER 15

Decisions under Risk and Uncertainty

CHAPTER 16

Government Regulation of Business

Online Topic 4: The Investment Decision
 
APPENDIX: STATISTICAL TABLES
ANSWERS TO TECHNICAL PROBLEMS

INDEX


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