PART I SOME PRELIMINARIES |
CHAPTER 1 | Managers, Profits, and Markets |
CHAPTER 2 | Demand, Supply, and Market Equilibrium |
CHAPTER 3 | Marginal Analysis for Optimal Decisions |
CHAPTER 4 | Basic Estimation Techniques |
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PART II DEMAND ANALYSIS |
CHAPTER 5 | Theory of Consumer Behavior |
CHAPTER 6 | Elasticity and Demand |
CHAPTER 7 | Demand Estimation and Forecasting |
Online Topic 1: Estimating and Forecasting Industry Demand for Price-Taking Firms |
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PART III PRODUCTION AND COST ANALYSIS |
CHAPTER 8 | Production and Cost in the Short Run |
CHAPTER 9 | Production and Cost in the Long Run |
CHAPTER 10 | Production and Cost Estimation |
Online Topic 2: Linear Programming |
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PART IV PROFIT MAXIMIZATION IN VARIOUS MARKET STRUCTURES |
CHAPTER 11 | Managerial Decisions in Competitive Markets |
CHAPTER 12 | Managerial Decisions for Firms with Market Power |
CHAPTER 13 | Strategic Decision Making in Oligopoly Markets |
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PART V ADVANCED TOPICS IN MANAGERIAL ECONOMICS |
CHAPTER 14 | Advanced Pricing Techniques |
Online Topic 3: Pricing Multiple Products Related in Production |
CHAPTER 15 | Decisions under Risk and Uncertainty |
CHAPTER 16 | Government Regulation of Business |
Online Topic 4: The Investment Decision |
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APPENDIX: STATISTICAL TABLES |
ANSWERS TO TECHNICAL PROBLEMS |
INDEX |