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Microeconomics and Behavior
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Student Edition
Instructor Edition
Microeconomics and Behavior, 8/e

Robert H. Frank, Cornell University

ISBN: 0073375942
Copyright year: 2010

About the Author



Robert H. Frank is the Henrietta Johnson Louis Professor of Management and Professor of Economics at the Johnson Graduate School of Management at Cornell University, where he also teaches principles of microeconomics in the College of Arts and Sciences. His "Economic View" column appears monthly in The New York Times. After receiving his B.S. from Georgia Tech, he taught math and science for two years as a Peace Corps volunteer in rural Nepal. After receiving his M.A. in statistics and his Ph.D. in economics from the University of California at Berkeley, he began his teaching career at Cornell. During leaves of absence from the university, he served as chief economist for the Civil Aeronautics Board, a Fellow at the Center for Advanced Study in the Behavioral Sciences, Professor of American Civilization at l'École des Hautes Études en Sciences Sociales in Paris, and the Peter and Charlotte Schoenfeld Visiting Scholar at the NYU Stern School of Business. His research has focused on rivalry and cooperation in economic and social behavior. His books on these themes, which include Choosing the Right Pond, What Price the Moral High Ground?, Passions Within Reason, The Economic Naturalist, and Falling Behind, have been translated into 18 languages. Other books include The Economic Naturalist's Field Guide and Principles of Economics, co-authored with Ben Bernanke. The Winner-Take-All Society, co-authored with Philip Cook, received a Critic's Choice Award, was named a Notable Book of the Year by The New York Times, and was included on BusinessWeek's list of the 10 best books 1995. His Luxury Fever was named to the Knight-Ridder Best Books list for 1999. He is past president of the Eastern Economic Association, a co-recipient of the 2004 Leontief Prize for Advancing the Frontiers of Economic Thought, and a recipient of the Merrill Scholars Program Outstanding Educators Citation. At the Johnson School, he was awarded the Russell Distinguished Teaching Award in 2004 and the Apple Distinguished Teaching Award in 2005.


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