I am pleased to report that the seventh edition of Managerial Economics and Business Strategy truly offers adopters the most comprehensive and easily accessible supplements in the market. Below I discuss popular features of some of the supplements that have been greatly expanded for this edition. Cases In addition to the Time Warner case, the Web site contains nearly a dozen fulllength cases that I prepared along with Patrick Scholten to accompany Managerial Economics and Business Strategy. These cases complement the textbook by showing how real-world businesses use tools like demand elasticities, markup pricing, third-degree price discrimination, bundling, Herfindahl indices, game theory, and predatory pricing to enhance profits or shape business strategies. The cases are based on actual decisions by companies that include Microsoft, Heinz, Visa, Staples, American Airlines, Sprint, and Kodak. Instructors who adopt the seventh edition obtain the cases on the Web site.
The Web site for the seventh edition contains expanded teaching notes and solutions for all of the cases—including the Time Warner case. PowerPoint Slides The Web site also contains thoroughly updated and fully editable PowerPoint presentations with animated figures and graphs to make teaching and learning a snap. For instance, a simple mouse click reveals the firm's demand curve. Another click reveals the associated marginal revenue curve. Another click shows the firm's marginal cost. A few more clicks, and students see how to determine the profit-maximizing output, price, and maximum profits. Animated graphs and tables are also provided for all other relevant concepts (like Cournot and Stackelberg equilibrium, normal form and extensive form games, and the like). Instructor's Manual/Test Bank A thoroughly updated instructor's manual and test bank, prepared by Michael R. Baye and Patrick Scholten, provides a summary of each chapter, a teaching outline for each chapter, complete answers to all end-of-chapter problems, updated and class-tested problems (including over 1,000 multiple choice questions and over 250 problems with detailed solutions). The seventh edition Web site contains teaching notes for the Time Warner case and solutions to the 14 accompanying Memos, as well as expanded and improved teaching notes for the additional cases. EZ Test Version of the Test Bank The password-protected Web site contains test bank files in both EZ Test software as well as in Microsoft Word format. EZ Test can reproduce high-quality graphs from the test bank and allows instructors to generate multiple tests with versions that are "scrambled" to be distinctive. The software is easy to use and allows optimum customization of tests. Digital Image Library The Digital Image Library contains all the figures in the textbook in electronic format. This gives instructors the flexibility to integrate figures from the textbook into PowerPoint presentations or to directly print the figures on overhead transparencies. Study Guide In addition to the numerous problems and answers contained in the textbook, an updated study guide prepared by yours truly is available to enhance student performance at minimal cost to students and professors. Student Web Site Please visit the enhanced Web site for Managerial Economics and Business Strategy at www.mhhe.com/baye7e. This site provides a host of information for students and instructors, including online quizzes, PowerPoint presentations, Inside Business applications from previous editions of the text, sample problems from the Study Guide, and other material designed to help students and instructors more effectively use both the textbook and Study Guide. Instructor Web Site Electronic versions of all instructor supplements (including the full-length cases complete with teaching notes, PowerPoint presentations, transparency masters, the electronic test bank, detailed solutions to every end-of-chapter problem and Time Warner case, chapter outlines, chapter summaries, and more) may be conveniently accessed on the password-protected Instructor's Web site. This makes it easy for instructors to use the many supplements designed to make teaching managerial economics from the seventh edition easy and fun. |