Paige Baltzan,
University of Denver Amy Phillips,
University of Denver
ISBN: 0073376728 Copyright year: 2009
Feature Summary
Integrative Themes – Several integrative themes are present throughout the text which adds relevancy to the material. Themes such as ethics and social responsibility and gaining a competitive advantage are essential for students to gain a full understanding of the strategies that a business must implement.
Baltzan 1e is a well organized and concisely written text which helps students to follow the topics from one chapter to the next in a logical matter.
Comprehensive and end-of-chapter cases –These cases encourage students to consider what concepts have been presented and then apply those concepts to a situation they might find in an organization.
Making Business Decisions Feature – Small scenario-driven projects that are featured in this text help students focus individually on decision making as they relate to the topical elements in the chapter.
Business Driven Teaching Notes – The Business Driven Teaching Notes is a comprehensive Excel spreadsheet containing over 150 additional classroom activities, discussion questions, and video clips. You can also turn any of the classroom activities into additional assignments and use the discussion questions for your online courses. You can use the business driven teaching notes to customize your lectures. Each topic in the text is represented by a tab in the workbook. Simply choose the activities you wish to use in your class, reorder based on your lecture, and hide any you do not want to use. Then you can easily print your detailed lecture notes straight from the worksheet.
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2009 McGraw-Hill Higher Education