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| 1 | |
Developing e-commerce capabilities is something that should be considered by most businesses today. |
| | A) | True |
| | B) | False |
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| 2 | |
One-to-one marketing is Web advertising where a person is recognized as an individual user and given a personalized view of the Website. |
| | A) | True |
| | B) | False |
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| 3 | |
Both Dell Computer and Cisco Systems use multimedia catalogs to sell build-to-order computers and network processors to online customers. |
| | A) | True |
| | B) | False |
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| 4 | |
B2C e-commerce is moving toward a full-service model where customers are assisted by online operators and service associates, who help them configure and customize the products and services they wish to buy. |
| | A) | True |
| | B) | False |
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| 5 | |
According to the Real World Case, LinkedIn sees an "influential" as someone who can influence executive decisions in his/her firm. |
| | A) | True |
| | B) | False |
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| 6 | |
Many Web stores increase their market reach by being part of Web banner exchange programs with other Web retailers. |
| | A) | True |
| | B) | False |
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| 7 | |
Providing links to related websites from your Web store can earn commission income from the affiliate marketing programs of other Web retailers. |
| | A) | True |
| | B) | False |
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| 8 | |
According to the text case, ChemConnect hosted an online auction between chemical manufacturers and chemical buyers. This auction produced bids in hours that normally would have taken months to produce. |
| | A) | True |
| | B) | False |
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| 9 | |
The integration of Web-enabled e-commerce applications within Office Depot's traditional store and catalog operations has had no influence on the traffic at their physical stores. |
| | A) | True |
| | B) | False |
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| 10 | |
According to the Real World case, corporate competition is compared to speed skating because firms try to copy what their competition are doing successfully. |
| | A) | True |
| | B) | False |
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| 11 | |
Business-to-business (B2B) commerce involves: |
| | A) | Developing attractive electronic marketplaces with which to entice customers |
| | B) | Both electronic business marketplaces and direct market links between businesses |
| | C) | Consumers buying and selling with each other via online auctions, as well as personal advertising of products or services at personal or electronic newspaper websites |
| | D) | None of the choices are correct. |
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| 12 | |
All of the following are aspects of search management except: |
| | A) | Dynamic content generation |
| | B) | Content-based search |
| | C) | Parametric-based search |
| | D) | Role- and rule-based search |
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| 13 | |
Most e-commerce applications are _______________ systems that respond to a multitude of events, from a new customer's first website access, to payment and delivery processes, and to numerous customer relationship and supply chain management activities. |
| | A) | knowledge management based |
| | B) | groupware |
| | C) | event-driven |
| | D) | workflow based |
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| 14 | |
When you make an online purchase on the Internet, your credit card information is vulnerable to interception by _______________, software that can recognize credit card number formats. |
| | A) | spies |
| | B) | interceptors |
| | C) | sniffers |
| | D) | scouts |
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| 15 | |
The term _______________ describes a company website that offers multimedia company information, but no storefront for online purchases. |
| | A) | Infoware |
| | B) | Brochureware |
| | C) | Kiosk advertising |
| | D) | Catalog |
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| 16 | |
Amazon features a vast selection of: |
| | A) | Books, videos, and DVDs |
| | B) | Kitchen items and electronics |
| | C) | Home and garden goods |
| | D) | All of the choices are correct. |
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| 17 | |
The statement "Business-to-consumer sites should offer customers an attractive Web storefront, shopping areas, and multimedia product catalogs" reflects the _______________ success factor for retailing on the Web. |
| | A) | performance and service efficiency |
| | B) | selection and value |
| | C) | offering incentives to purchase |
| | D) | look and feel |
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| 18 | |
All of the following are ways to protect the users of a website except: |
| | A) | Redundant servers and power |
| | B) | Using password protection |
| | C) | Encrypted order processing |
| | D) | Network firewalls and security monitors |
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| 19 | |
Ebay is an auction site. As such, it is an example of a _______________ marketplace. |
| | A) | many-to-one |
| | B) | some-to-many |
| | C) | many-to-some |
| | D) | many-to-many |
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| 20 | |
According to the Real World case, which of the following is true? |
| | A) | Illegal use of trademarks and brand names is not much of a problem on the Internet today. |
| | B) | Cybersquatting has always been a problem, even before the Internet became a popular business tool. |
| | C) | Many firms are stepping out and investing the resources necessary to protect their brand names and trademarks from illegal use on the Internet. |
| | D) | All of the choices are correct. |
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