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Chapter Quiz
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1
A channel of distribution consists of the whole set of marketing intermediaries that join together to transport and store goods in their path from producers to consumers.
A)True
B)False
2
Logistics involves only transportation and storage of goods as they move through the distribution channel.
A)True
B)False
3
Shoppertainment refers to making it fun to shop at stores and malls.
A)True
B)False
4
Advertising is paid personal communication by organizations and individuals who are in some way identified in the message.
A)True
B)False
5
The main idea of IMC is to unite all the promotional efforts of an organization to make them consistent.
A)True
B)False
6
A(n) __________ is a marketing intermediary that sells to other organizations, such as the government and hospitals.
A)Internet reseller
B)wholesaler
C)retailer
D)merchant
7
Which of the following is one of the functions of logistics?
A)controlling the flow of information from points of origin to points of consumption.
B)assess future human resource demand
C)lead the company to profitability
D)establish the vision of the organization
8
__________ distribution puts products into as many retail outlets as possible, including vending machines.
A)Intensive
B)Selective
C)Exclusive
D)All of the above types of distribution put products into as many retail outlets as possible.
9
Which of the following is the first step in developing a promotion campaign?
A)Identify a target market.
B)Define the objectives for each element of the promotion mix.
C)Determine a promotional budget.
D)Develop a unifying message.
10
__________ is a formal method for uniting all the promotional efforts of an organization to make them more consistent with each other and more responsive to the organization's customers and other stakeholders.
A)CRM
B)IMC
C)Stakeholder management
D)Publicity





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