Welcome to Business Now Business Now is designed to encourage students to get excited about the dynamic and changing nature of business, including how business principles underpin successful business decisions, how the various functions of a business fit and work together, and ultimately how everything we do as individuals and organizations needs to be done in an ethically and socially responsible manner. Business Now is… A pplied: Practical application to help students put concepts into use. B rief: Value! Tailored to fit a 10-14 week course, and priced to match at a rate of roughly 65% of current business offerings. C areer-Focused: Written for non-residential and non-traditional students, with examples from a variety of career fields. D esign & Layout: Up-to-date and engaging, designed to be brief and highly illustrated in a magazine layout. | 
2011 McGraw-Hill Higher Education