Feature Summary

Career Perspectives —each chapter incorporates short, question-based overviews that tie business concepts to real-world career examples, and highlight how these business concepts impact a variety of professions.

Real World Apps —highlight situations students may face in their own business lives. Brief, real-world vignettes in each chapter putting students in a dilemma that the concepts in the chapter help them solve.

Student friendly design and layout —up-to-date and engaging, designed to be brief and high illustrated in a magazine format. Students will find the stunning images, charts, and photos throughout this innovative learning tool easy to digest and relate to.

Ethical Dilemma —ethical questions are posed to prompt students to reflect as they read through the chapter. A full related ethical case study later in the chapter helps students to connect moral challenges to the chapter content, as well as to their own experiences.

Thinking Critically —short, current business articles that encourage students to think about the chapter concepts in depth and give them a look into the real world of business. Students are asked to assess the material and answer critical thinking questions.

BUSConnections —three-questions strategically-placed in each chapter to confirm and reinforce the student's understanding of the learning outcomes.

Going Global —each chapter includes international articles featuring real issues from a global perspective on the topics covered within each chapter. Each article includes questions asking students to connect the challenges to the chapter content, as well as their own experiences.

Learning Outcomes —provide a plan for the chapter material ahead. Each learning outcome is tied directly to a main heading in the chapter, as well as to a chapter summary point, to help reiterate important topics throughout.

Chapter Opening Cases —instantly draw students into each chapter by showcasing inspiring business people who applied the fundamental concepts in Business Now and achieved success!

Study Alerts —highlight key concepts throughout each chapter at a glance.

As You Read —provides a quick summary of the overall questions students should consider as they study each chapter.