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Business Now
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Table of Contents

Chapter 1 The World of Business and Its Environments

Chapter 2 How Economics Affects Business

Chapter 3 Entrepreneurship and Starting a Small Business

Chapter 4 The Four Ps of Marketing: Product, Price, Place, and Promotion

Chapter 5 Human Resource Management

Chapter 6 Production and Operations Management

Chapter 7 Information Technology in Business

Chapter 8 Finance and Accounting

Chapter 9 Management: Functions and Styles

Chapter 10 Leadership and Motivation

Chapter 11 Business in Global Markets

Chapter 12 Social Responsibility and Ethical Behavior in Business

Bonus Chapter Managing Your Finances