New Features:

•  All New End of Unit Case Studies - Unit-ending cases include both individual and team activities allowing professors considerable flexibility in assigning work. These exercises are based on communication challenges faced by real-world companies, businesses, and organizations. Cases discuss the importance of grammar, the necessity of proofreading, and how businesses are exploring non-traditional methods to train employees.

•  9 New Building a Critical Skill (BCS) Boxes – These boxes are included in each chapter. Each box addresses a particular skill that needs to be learned (i.e.: building a professional image, revising after feedback, etc.). The boxes summarize why this skill is important and explain how to progress with mastering these sorts of skills as a business communications student and in their career.

•  New Polishing Your Prose exercises in every chapter - Polishing Your Prose sections conclude each chapter. These activities provide students with a summary of important advice concerning writing and writing for business. Each section includes 10 exercises for increased comprehension. The answers to the odd-numbered exercises are included at the end of the book.

•  Service-Learning Exercises are included for each Unit, which will be housed on the OLC.

•  16 New Site to See Boxes – These boxes are found in the margins of each chapter. They each include a Website (URL) and how companies are taking advantage of the Internet to provide their company and services.

•  At least 1 New FYI Box is every chapter – These boxes are interspersed through each chapter and included fun bits of information relating to the chapter.

Retained Features:

•  "Instant Replay" boxes are found in the margins of each chapter. They offer highlights of the important information presented in the chapters to reinforce key concepts.

•  Cartoons are included in most chapters to illustrate key concepts with levity.

•  Full-page letter and memo examples are included throughout the text so students can see the actual proportions of how correspondence should appear.

•  Good and bad examples are given of all message types to help students understand how to correct common mistakes in business communication.

•  Chapters open with thought-provoking questions that act as learning objectives for the chapter. The questions provide a roadmap for the chapter and motivate students to learn the material; they understand from the beginning how the chapter content answers the questions they have about business communication. The text is built around the idea of answering these critical questions, and teaching the critical skills needed in the real business world.