New Features:

• Updated discussions of globalization and new technology in business communication and the role of intercultural teams in achieving corporate goals are included.
• A new discussion about the study of communication in different cultures and the study of communication between cultures has been added to the Fifth Edition.
• This edition discusses how intercultural communication research fits within the dominant research paradigms, and includes an analysis of their strengths and weaknesses.
• Chapter 3, "Getting to Know Another Culture", includes a new section on culture's influence on how people reason.
• Chapter 4, "Self and Groups in Business Cultures", includes a new section on self-identity and self-construal in relation to culture.
• Chapter 8, "Information, Decisions, and Solutions", now contains an expanded discussion about culture's effect on conflict management.

Retained Features:

• The Fifth Edition continues its traditional approach of exploring the relationships among the cultural environments of a firm and the structure of the firm, examining how companies and individuals communicate, and concentrating on the underlying cultural reasons for behavior.
• Mini-Cases at the beginning of the chapters help the students correlate the case with the topics in the chapter.
• More short and in-depth cases, new illustrations, and examples of how cultural values and practices impact business communication have been added, often drawn from cultures not mentioned in earlier editions. Real world examples and applications help provide lively class discussions and develop critical thinking skills.