HelpFeedback
Business Communication 12e OLC
Information Center
Table of Contents


Business Communication: Connecting in a Digital World, 12/e

Kathryn Rentz, University of Cincinnati
Marie E. Flatley, San Diego State University
Paula Lentz, University of Wisconsin--Eau Claire
Raymond V. Lesikar

ISBN: 0073377791
Copyright year: 2011

Table of Contents



PART 1 INTRODUCTION

CHAPTER 1: COMMUNICATION IN THE WORKPLACE

PART 2 FUNDAMENTALS OF BUSINESS WRITING

CHAPTER 2: ADAPTATION AND THE SELECTION OF WORDS

CHAPTER 3: CONSTRUCTION OF CLEAR SENTENCES AND PARAGRAPHS

CHAPTER 4: WRITING FOR A POSITIVE EFFECT

PART 3 BASIC PATTERNS OF BUSINESS MESSAGES

CHAPTER 5: THE WRITING PROCESS AND THE MAIN FORMS OF BUSINESS MESSAGES

CHAPTER 6: DIRECTNESS IN GOOD-NEWS AND NEUTRAL MESSAGES

CHAPTER 7: INDIRECTNESS IN BAD-NEWS MESSAGES

CHAPTER 8: INDIRECTNESS IN PERSUASIVE MESSAGES

CHAPTER 9: COMMUNICATING IN THE JOB-SEARCH PROCESS

PART 4 FUNDAMENTALS OF REPORT WRITING

CHAPTER 10: BASICS OF REPORT WRITING

CHAPTER 11: TYPES OF BUSINESS REPORTS

CHAPTER 12: GRAPHICS IN REPORTS AND OTHER DOCUMENTS

PART 5 OTHER FORMS OF BUSINESS COMMUNICATION

CHAPTER 13: ORAL AND INTERPERSONAL COMMUNICATION

CHAPTER 14: ORAL REPORTING AND PUBLIC SPEAKING

PART 6 CROSS-CULTURAL COMMUNICATION, CORRECTNESS, TECHNOLOGY, RESEARCH

CHAPTER 15: CROSS-CULTURAL COMMUNICATION

CHAPTER 16: CORRECTNESS OF COMMUNICATION

CHAPTER 17: TECHNOLOGY-ENABLED COMMUNICATION

CHAPTER 18: BUSINESS RESEARCH METHODS

APPENDIXES

A. CORRECTIONS FOR THE SELF-ADMINISTERED DIAGNOSTIC TEST OF CORRECTNESS

B. PHYSICAL PRESENTATION OF LETTERS, MEMOS, AND REPORTS

C. GENERAL GRADING CHECKLISTS: PUNCTUATION, GRAMMAR, NUMBER, SPELLING, PROOFREADING TECHNIQUE, STRATEGY, AND FORMATTING

D. SPECIAL GRADING CHECKLISTS: MESSAGES AND REPORTS

E. DOCUMENTATION AND THE BIBLIOGRAPHY


Instructors: To experience this product firsthand, contact your McGraw-Hill Education Learning Technology Specialist.