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Primus Custom Publishing


First Time Users
Student Edition
Instructor Edition
Business and Administrative Communication, 9/e

Kitty O. Locker
Donna S. Kienzler, Center for Excellence in Learning and Teaching

ISBN: 0073377805
Copyright year: 2010

Primus Custom Publishing



McGraw-Hill’s Primis Custom Publishing established a standard for educational publishing when it launched its custom publishing operation in 1990. In response to the needs of changing curricula and the concern over high prices of textbooks for students, McGraw-Hill introduced the concept of making books for individual school needs and adapting books that we already publish to better fit a teacher’s course content.

Our organization has proven successful since the early years of custom publishing and we have maintained this organizational model to provide a simplified and effective basis for printing, pricing, promoting, and distributing educational products in print and electronic formats.

To find out more about Primis Custom Publishing, click on the link below.

http://www.mhhe.com/primis/

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