Kitty O. Locker Donna S. Kienzler,
Center for Excellence in Learning and Teaching
ISBN: 0073377805 Copyright year: 2010
Table of Contents
Part One: The Building Blocks of Effective Messages
Chapter 1: Succeeding in Business Communication and Management
Chapter 2: Adapting Your Message to Your Audience
Chapter 3: Building Goodwill
Chapter 4: Navigating through the Business Environment
Chapter 5: Communicating across Cultures
Chapter 6: Working and Writing in Teams
Part Two: The Communication Process
Chapter 7: Planning, Composing, and Revising
Chapter 8: Designing Documents
Chapter 9: Creating Visuals and Data Displays
Chapter 10: Making Oral Presentations
Part Three: Job Hunting
Chapter 11: Building Résumés
Chapter 12: Applying for a Job
Chapter 13: Interviewing for a Job and Writing Follow-Up Messages
Part Four: Basic Business Messages
Chapter 14: Sharing Informative and Positive Messages
Chapter 15: Delivering Negative Messages
Chapter 16: Crafting Persuasive Messages
Part Five: Proposals and Reports
Chapter 17: Planning and Researching for Reports and Proposals
Chapter 18: Writing Proposals
Chapter 19: Analyzing Information and Writing Reports
Appendices
A: Formatting Letters, Memos, and E-mail Messages
B: Writing Correctly
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2010 McGraw-Hill Higher Education