Marie Flatley,
San Diego State University Kathryn Rentz,
University of Cincinnati
ISBN: 0073377813 Copyright year: 2010
M: Business Communication is the newest Business Communication textbook that was created with students’ and professors’ needs in mind. A unique approach to a hands-on course, written by the co-authors of Business Communication: Making Connections in a Digital World , 11/e, provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. M: Business Communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.
The story behind M:
“M” Start Here
Throughout students college careers, many of the textbooks they use will come from McGraw-Hill, and after college they’ll rely on the McGraw-Hill Companies as a source of valuable business related data, through companies like Standard & Poor’s, J.D. Power and Associates, and BusinessWeek.
So why did we choose to identify these books with the letter “M”?
It’s simple.
…“M” is Motivation.
…“M” is Moving You Forward.
…“M” is McGraw-Hill….the beginning of your future in business.
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