Features:

• Opening Strategic Framework – the first chapter illustrates the book's framework which has been developed over 6 editions. It describes the various operational functions and how they fit together within a strategic organizational context. This framework makes the material more accessible and understandable to business students by giving them a reference to the ‘big picture.'
• Thorough Excel Integration – Excel output screens are thoroughly integrated throughout the text.
• Abundance of Solved Problems – found throughout the book, these problems include realistic, conceptually challenging solved problems.

New to this edition:

• The inclusion of a sizeable section on Box-Jenkins forecasting models in Chapter 2.
• The addition of a section on power-of two-policies in Chapter 4.
• New problems and "Snapshot Applications" have been added.