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| 1 | |
Which of the following is true of the nation's early newspapers? |
| | A) | They were too expensive for most people. |
| | B) | They contained a lot of propaganda. |
| | C) | They were too expensive and they contained a lot of propaganda. |
| | D) | They were read by mass audiences. |
| | E) | None of these answers is correct. |
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| 2 | |
_____ enhanced public support for a war in Cuba against Spain in 1898. |
| | A) | William Randolph Hearst |
| | B) | William McKinley |
| | C) | Theodore Roosevelt |
| | D) | Adolph Ochs |
| | E) | Franklin D. Roosevelt |
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| 3 | |
Yellow journalism was replaced by |
| | A) | sensationalism. |
| | B) | orange journalism. |
| | C) | biased reporting. |
| | D) | objective journalism. |
| | E) | None of these answers is correct. |
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| 4 | |
_____ was the chief advocate of objective journalism. |
| | A) | William Randolph Hearst |
| | B) | Walter Cronkite |
| | C) | Frederic Remington |
| | D) | Theodore Roosevelt |
| | E) | Adolph Ochs |
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| 5 | |
The Communications Act |
| | A) | deregulated radio broadcasting. |
| | B) | regulated television broadcasting. |
| | C) | provided subsidies for the development of television broadcasting. |
| | D) | brought an end to yellow journalism. |
| | E) | created the Federal Communications Commission. |
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| 6 | |
_____ is responsible for the regulation of broadcasting. |
| | A) | Congress |
| | B) | The Securities and Exchange Commission |
| | C) | The Federal Communications Commission |
| | D) | The Department of Justice |
| | E) | The U.S. Attorney General |
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| 7 | |
What is the equal time doctrine? |
| | A) | It is a law which requires broadcasters to afford all candidates the same opportunity to advertise at the same cost. |
| | B) | It is a law which requires presidential candidates to debate on television. |
| | C) | It is a law which requires broadcasters to afford all candidates the same opportunity to advertise at the same cost, and requires presidential candidates to debate on television. |
| | D) | It is a law which requires that all presidential candidates get free air time before the election. |
| | E) | It is a decency standard created by the Supreme Court in 1938. |
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| 8 | |
During the era of objective journalism |
| | A) | newspapers were prohibited by law from editorializing. |
| | B) | broadcasters were prohibited by law from editorializing. |
| | C) | there were no official laws prohibiting editorializing in any media form. |
| | D) | both newspapers and broadcasters were prohibited from editorializing. |
| | E) | editorial bias was common in official news reporting. |
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| 9 | |
Until the 1980s, broadcasters were bound by the _____, which required their news programming to treat fairly all sides of the debate on controversial issues. |
| | A) | Equal Time Doctrine |
| | B) | Fairness Doctrine |
| | C) | Clear and Present Danger Doctrine |
| | D) | Watchdog Doctrine |
| | E) | Common-carrier Doctrine |
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| 10 | |
The media's ability to influence what is on people's minds is referred to as |
| | A) | agenda setting. |
| | B) | the Fairness Doctrine. |
| | C) | yellow journalism. |
| | D) | objective journalism. |
| | E) | issue targeting. |
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| 11 | |
More than 95 percent of the nation's daily newspapers are serviced by |
| | A) | The New York Times. |
| | B) | Reuters. |
| | C) | CNN. |
| | D) | the Associated Press. |
| | E) | Fox News. |
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| 12 | |
The combined audience of the ABC, CBS, and NBC evening newscasts is now _____ that of the early 1980s |
| | A) | one-fourth |
| | B) | three-fourths |
| | C) | one-third |
| | D) | two-thirds |
| | E) | half |
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| 13 | |
The success of what network stemmed largely from its coverage of the Gulf War in 1991? |
| | A) | CNBC |
| | B) | FOX |
| | C) | CNN |
| | D) | MSNBC |
| | E) | ABC |
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| 14 | |
A powerful agenda setter for American society is |
| | A) | Congress. |
| | B) | the president. |
| | C) | the press. |
| | D) | the bureaucracy. |
| | E) | None of these answers is correct. |
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| 15 | |
Which of the following is true of press coverage of major party presidential candidates? |
| | A) | In the 1960s, candidates received fairly negative coverage. |
| | B) | In the 1960s, candidates received fairly positive coverage. |
| | C) | Today, candidates receive fairly negative coverage. |
| | D) | Today, candidates receive fairly positive coverage. |
| | E) | In the 1960s, candidates received fairly positive coverage, but today candidates receive fairly negative coverage. |
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| 16 | |
Of the following nations, journalists in _____ are more likely to believe in partisan neutrality. |
| | A) | Germany |
| | B) | Italy |
| | C) | Great Britain |
| | D) | the United States |
| | E) | Sweden |
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| 17 | |
Which of the following is true about sound bites? |
| | A) | Sound bites are much longer today than in the late 1960s. |
| | B) | Sound bites are much shorter today than in the late 1960s. |
| | C) | In recent presidential campaigns, the average sound bite is about 40 seconds. |
| | D) | In recent presidential campaigns, the average sound bite is about 10 seconds. |
| | E) | Sound bites are much shorter today; in recent presidential campaigns, the average sound bite is about 10 seconds. |
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| 18 | |
The press was acting in its _____ role when it published photos showing the abuse of Iraqi prisoners by U.S. soldiers. |
| | A) | signaler |
| | B) | common-carrier |
| | C) | watchdog |
| | D) | public representative |
| | E) | negative |
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| 19 | |
Which role of the press provides leaders a channel through which to communicate with the public? |
| | A) | common carrier |
| | B) | public representative |
| | C) | watchdog |
| | D) | signaling |
| | E) | gatekeeper |
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