Cutting-Edge Content

College Accounting by Wild, Richardson and Shaw brings excitement to your College Accounting course in its extensive use of small business examples, integration of computerized learning tools, superior end-of-chapter material, and a highly engaging pedagogical design. College Accounting motivates students with real-world applications and examples including engaging chapter openers featuring real entrepreneurs. The text also includes the financial statements of Best Buy and Circuit City to further engage students by applying knowledge learned in the course directly to a familiar company.

• Chapter Features: Whether we prepare, analyze, or apply accounting information, one skill remains essential: decision making. To help develop good decision-making habits and to illustrate the relevance of accounting, College Accounting uses a unique pedagogical framework comprised of a variety of approaches, giving students insight into every aspect of business decision making. “You Call It” ask students to take the perspective of an accounting user (such as an entrepreneur, small business owner, service provider) and use accounting information to resolve a business problem. Many chapters also include a tool, such as ratio, that uses accounting data to better understand company operations. Answers to You Call It boxes are at the end of each chapter. An “In The News” feature offers information relevant to students entering the business world.
• Chapter Openings: Each chapter opens with Learning Objectives that are highlighted throughout the chapter body and end of chapter materials to help students focus their learning activities. The chapter opener also provides “A Look Back,” “A Look at this Chapter,” and “A Look Ahead” to inform students where they are, where they were, and where they will be going to help better direct them on their journey through College Accounting. Finally, each chapter begins with an opening story of a real entrepreneur that used accounting to help achieve success.
• Chapter Preview with Flow Chart: This feature provides a handy textual/visual guide at the start of each chapter. Students can begin their reading with a clear understanding of what they will learn and when, which allows them to stay more focused and organized along the way.
• How You Doin’?: These short question/answer features reinforce the material immediately preceding them. They allow the reader to pause and reflect on the topics described, then receive immediate feedback before going on to new topics. Answers are provided at the end of each chapter.
• Marginal Student Annotations: These annotations provide students with additional hints, tips, and examples to help them more fully understand the concepts and retain what they have learned.
• FastForward: FastForward is a case that takes students through the Accounting Cycle, chapters 2-6. The FastForward icon is placed in the margin whenever this case is discussed.
• Demonstration Problems: present both a problem and a complete solution, allowing students to review the entire problem-solving process and achieve success.
• Chapter Summaries: provide students with a review organized by learning objectives. Chapter Summaries recap each learning objective.
• Key Terms: are bolded in the text and repeated at the end of the chapter with definitions and page numbers indicating their location. The book also includes a complete Glossary of Key Terms. Key Terms are also available as online flash cards at the book’s Website.
• Multiple Choice Quizzes: In response to review and focus group feedback, the authors have created Multiple Choice Quizzes that quickly test chapter knowledge before a student moves on to complete Quick Studies, Exercises, and Problems.
• Quick Study: assignments are short exercises that often focus on one learning objective. All are included in Homework Manager. There are usually 8-10 Quick Study assignments per chapter.
• Exercises: are one of this book’s many strengths and a competitive advantage. There are about 10-15 per chapter and all are included in Homework Manager.
• Problem Sets A and B: are proven problems that can be assigned as homework or for in-class projects. All problems are coded according to one or more learning objectives, and all are included in Homework Manager.
• Beyond the Numbers: exercises ask students to use accounting figures and understand their meaning. Students also learn how accounting applies to a variety of business situations. These creative and fun exercises are divided into 7 sections:
  • Reporting in Action
  • Comparative Analysis
  • Ethics Challenge
  • Workplace Communication
  • Taking It To The Net
  • Teamwork in Action
  • Entrepreneurs in Business
• Serial Problems: use a continuous running case study to illustrate chapter concepts in a familiar context. Serial Problems can be followed continuously from the first chapter or picked up at any later point in the book; enough information is provided to ensure students can get right to work.
• Appendix on Accounting Principles: discusses a rules-based versus a principles-based accounting system. It also describes the objectives, characteristics, and assumptions of accounting principles.

Cutting-Edge Technology

College Accounting offers the most advanced and comprehensive technology on the market in a seamless, easy-to-use platform. As students learn in different ways, CA provides a technology smorgasbord that helps students learn more effectively and efficiently. Homework Manager, eBook options, and iPod content are some of the options available. Homework Manager Plus takes learning to another level by integrating an online version of the textbook with all the power of Homework Manager. Technology offerings include the following:

• Homework Manager: McGraw-Hill’s Homework Manager is a Web-based supplement that duplicates problem structures directly from the end-of-chapter material in our textbook, using algorithms to provide a limitless supply of online self-graded assignments that can be used for student practice, homework, or testing. Each assignment has a unique solution. Say goodbye to cheating in your classroom; say hello to the power and flexibility you’ve been waiting for in creating assignments. Quick Studies, Exercises, and Problems are available with Homework Manager. McGraw-Hill’s Homework Manager is also a useful grading tool. All assignments can be delivered over the Web and are graded automatically, with the results stored in your private grade book. Detailed results let you see at a glance how each student does on an assignment or an individual problem—you can even see how many tries it took them to solve it.
• Homework Manager Plus: Homework Manager Plus is an extension of McGraw-Hill’s popular Homework Manager System. With Homework Manager Plus you get all of the power of Homework Manager plus an integrated online version of the text. Students simply receive one single access code which provides access to all of the resources available through Homework Manager Plus.
• iPod content: Harness the power of one of the most popular technology tools students use today–the Apple iPod. Our innovative approach allows students to download audio and video presentations right into their iPod and take learning materials with them wherever they go. Students just need to visit the Online Learning Center at www.mhhe.com/wildCA to download our iPod content. For each chapter of the book they will be able to download audio-narrated lecture presentations, financial accounting videos, and even self quizzes designed for use on various versions of iPods.
• Online Learning Center: We offer an Online Learning Center (OLC) that follows College Accounting chapter by chapter. It doesn’t require any building or maintenance on your part. It’s ready to go the moment you and your students type in the URL: www.mhhe.com/wildCA. As students study and learn from College Accounting, they can visit the Student Edition of the OLC Website to work with a multitude of helpful tools:
  • Generic Template Working Papers
  • Chapter Learning Objectives
  • Chapter Glossaries
  • Key Term Flashcards
  • Interactive Chapter Quizzes A and B
  • PowerPoint® Presentations
  • Narrated PowerPoint® Presentations
  • Video Segments
  • Excel Template Assignments
  • Sample Syllabi
  • General Ledger and Peachtree Solution Files
  • Instructor’s Manual
  • Solutions Manual
  • Solutions to Excel Template Assignments
  • Carol Yacht's General Ledger and Peachtree Complete
• ALEKS for the Accounting Cycle and ALEKS for Financial Accounting: Available from McGraw-Hill over the World Wide Web, ALEKS (Assessment and LEarning in Knowledge Spaces) provides precise assessment and individualized instruction in the fundamental skills your students need to succeed in accounting. ALEKS motivates your students because ALEKS can tell what a student knows, doesn’t know, and is most ready to learn next. ALEKS does this using the ALEKS Assessment and Knowledge Space Theory as an artificial intelligence engine to exactly identify a student’s knowledge of accounting. When students focus on precisely what they are ready to learn, they build the confidence and learning momentum that fuel success. To learn more about adding ALEKS to your principles course, visit www.business.aleks.com.
• CPS Classroom Performance System: This is a revolutionary system that brings ultimate interactivity to the classroom. CPS is a wireless response system that gives you immediate feedback from every student in the class. CPS units include easy-to-use software for creating and delivering questions and assessments to your class. With CPS you can ask subjective and objective questions. Then every student simply responds with his or her individual, wireless response pad, providing instant results. CPS is the perfect tool for engaging students while gathering important assessment data.
• Online Course Management: No matter what online course management system you use (WebCT, BlackBoard, or eCollege), we have a course content ePack available for CA. Our new ePacks are specifically designed to make it easy for students to navigate and access content online. They are easier than ever to install on the latest version of the course management system available today. Don’t forget that you can count on the highest level of service from McGraw-Hill. Our online course management specialists are ready to assist you with your online course needs. They provide training and will answer any questions you have throughout the life of your adoption. So try our new ePack for CA and make online course content delivery easy and fun.

Cutting-Edge Support

McGraw-Hill/Irwin has mobilized a new force of product specialists committed to training and supporting the technology we offer. Our commitment to instructor service and support is top notch and leads the industry. Our new “McGraw-Hill Cares” program provides you with the fastest answers to your questions or solutions to your training needs. Ask your McGraw-Hill sales rep about our Key Media Support Plan and the McGraw-Hill Cares Program.

At McGraw-Hill/Irwin, we understand that getting the most from new technology can be challenging. That’s why our services don’t stop after you purchase our product. You can e-mail our Product Specialists 24 hours a day, get product training online, or search our knowledge bank of Frequently Asked Questions on our support Website.

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