Services Marketing Information Center: Book Preface


		Sample Chapter Table of Contents About the Authors Book Preface Feature Summary Supplements PageOut


	First Time Users
	Student Edition
	Instructor Edition

Services Marketing: Integrating Customer Focus Across the Firm, 5/e

Valarie A. Zeithaml, University of North Carolina-Chapel Hill
Mary Jo Bitner, Arizona State University-Tempe
Dwayne D. Gremler, Bowling Green State University-Bowling Green

Book Preface

To Come

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.