Suppose you were working for Volkswagen. How would you use the North American Industry Classification System (NAICS) to assess the number of potential suppliers for tires? What is the NAICS classification code for tires? (You will have to do some research on the Internet to uncover this information.)
Levi Strauss & Co. maintains a Web site so that customers can shop online directly with the manufacturer. The Web site also refers consumers from its Web site directly to retailers. Go to http://www.levis.com, click on the link for the United States and then on "Store Locator." What do you find when you click this link? What happens when you click on the retailers' Web links? How is this type of linking beneficial to both Levis and to the various retailers? Now suppose you are seeking to purchase a specific product: women's, boot cut, or skinny jeans. What information does the Levi's Web site provide?
