The Toolkit is a set of interactive exercises that are working models of the concepts presented in the text. Sophisticated, fun, and instructive, this Interactive Toolkit contains up to 3 gradable assignments on each of the following concepts:

• SWOT Analysis: Ford Motors & Daimler Chrysler
• SWOT Analysis: Nike & Reebok
• SWOT Analysis: Stroller Craze

• Consumer Decision Rules: Evaluating Soda Drinks
• Consumer Decision Rules: Fiber-Filled Breakfast
• Consumer Decision Rules: The Car Model

• B2b Vendor Analysis: Quality Software Vendors
• B2b Vendor Analysis: Fast-Paced Travel
• B2b Vendor Analysis: Catering To Quality

• Position Map: Tracking SUV's
• Position Map: Chocolate for All
• Position Map: Pizza Parlor Pageant

• CLV: Assigning Data
• CLV: Physically Fit
• CLV: Coffee and Tea

• Zone of Tolerance Model: The Airline Industry
• Zone of Tolerance Model: Mobile Phone Calling
• Zone of Tolerance Model: Cable-Ready Ready?

• Break-Even Analysis: Shoe Manufacturing in Asia
• Break-Even Analysis: In the Material
• Break-Even Analysis: Grease the Wheels

• ROI for Media Spending: Transit Footwear
• ROI: Glamour Beauty Salon
• ROI: Runway Limousines

• Create an Ad: Zinxer Breath Mints Part 1
• Create an Ad: Zinxer Breath Mints Part 2
• Create an Ad: Zinxer Breath Mints Part 3