HelpFeedback
Cateora: International Marketi
Information Center
Table of Contents
Book Preface
Sample Chapter
About the Authors
Feature Summary
Supplements


Student Edition
Instructor Edition
International Marketing, 14/e

Philip R. Cateora, University of Colorado-Boulder
Mary C. Gilly, University of California-Irvine
John L. Graham, University of California-Irvine

ISBN: 0073380989
Copyright year: 2009

Sample Chapter



Sample Chapter (47695.0K)

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.