Instructor’s CD-ROM (0073347426). This CD contains PowerPoint presentations for every chapter, the Computerized Test Bank, the Instructor’s Manual, and the complete Country Notebook and Interactive Maps.

Video DVD (ISBN 0073347442 ): This DVD contains 13 segments covering specific topics in international marketing, usually through a close-up look at a real global company.

Online Learning Center (ISBN 0073347434 )www.mhhe.com/cateora14e.

The text’s Online Learning Center (OLC) is home to the Country Notebook, a comprehensive, interactive tool for analyzing a foreign market prior to drawing up a marketing plan. Through a mixture of maps, fill-in-the-blank questions and web links, the Country Notebook leads students through a detailed inventory of the country in question, highlighting political, cultural, economic, and geographic issues. In conjunction with the Interactive Maps, the Cateora OLC provides a comprehensive guided tool for students to discover and understand international marketing issues.

In addition to the Country Notebook and Interactive Maps, the Cateora OLC includes all of the digital assets from the Instructor’s CD-ROM (PowerPoints, Test Bank, and Instructor’s Manual). In addition, students visiting the OLC may obtain PowerPoints for each chapter of the book, or take a self-graded quiz.

PageOut is McGraw-Hill’s unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if you’re short on time, we even have a team ready to help you create your site!

You can customize this text. McGraw-Hill/Primis Online'sdigital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.

McGraw-Hill e-Book Options :

EBooks are an innovative way for students to save money and to “go-green”. McGraw-Hill textbooks are typically 55% of the list (bookstore) price.

McGraw-Hill currently offers 2 types of e-books: CourseSmart (online e-book) and VitalSource (downloadable e-book).

Options are as follows:

Online e-book via CourseSmart :

CourseSmart is the online option for e-books. Through CourseSmart, students can access their e-book from any computer that has internet service without plug-ins or special software. Access to the CourseSmart e-book is 1 year.

Features: CourseSmart e-books allow students to highlight, take notes, organize notes, and share the notes with other CourseSmart users. Students can also search terms across all e-books in their purchased CourseSmart library. CourseSmart e-books can be printed (5 pages at a time).

CourseSmart purchasing and sampling information:

Students can purchase a CourseSmart e-book at www.coursesmart.com. CourseSmart allows students to try 1 chapter of the e-book, free charge, before purchase.

Sales reps can demo at www.coursesmart.com.

Sampling is done through MESA (Instructors get access to the full e-book for one year).

Downloadable e-book via VitalSource:

VitalSource is the downloadable option for e-books. Through VitalSource, a student downloads the “Bookshelf” application (free at www.textbooks.vitalsource.com) to their personal computer to access to their e-book. Once a student purchases a VitalSource e-book, it is theirs to keep (permanently or until they delete from their computer).

VitalSource e-books can be downloaded to 2 computers only.

Features: VitalSource e-books allow students to copy and paste e-book text into other documents (includes the citation information), students can highlight (with multiple colors), take notes, organize notes, and share notes with other VitalSource users. Pages are “reflowable”, meaning students can customize views, fonts, etc. VitalSource includes a search feature that allows students to search across all VitalSource eBooks within their purchased library. VitalSource eBooks can be printed (2 pages at a time).

VitalSource purchasing and sampling information:

Students can purchase a VitalSource e-book at www.textbooks.vitalsource.com.

VitalSource allows students to download the entire book free for a 7 day trial before purchasing.

Sales reps need to download the “Bookshelf” application and ebook via www.textbooks.vitalsource.com before demonstrating on their laptop.

To sample, direct instructors’ to free trial at www.textbooks.vitalsource.com.

Note: To obtain permanent access for instructors, contact Victor Chiu: victor_chiu@mcgraw-hill.com