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| 1 | |
The ____________ process includes the physical handling and distribution of goods, the passage of ownership (title), and the buying and selling negotiations between producers and middlemen and between middlemen and customers. |
| | A) | marketing |
| | B) | logistics |
| | C) | distribution |
| | D) | shipping |
| | E) | transportation |
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| 2 | |
Under the traditional distribution structure in international marketing, which of the following controls a fixed supply of goods that are sold at high prices to a small number of affluent customers? |
| | A) | exporter |
| | B) | manufacturer |
| | C) | importer |
| | D) | a government broker |
| | E) | cartel |
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| 3 | |
Under the Japanese system of distribution, the government has put in place a series of laws that are designed to protect the foundation to the distribution system, which is the: |
| | A) | manufacturer. |
| | B) | wholesaler. |
| | C) | customer. |
| | D) | small retailer. |
| | E) | none of the above |
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| 4 | |
Control in the distribution channel is maintained by all of the following EXCEPT: |
| | A) | mandated retail pricing. |
| | B) | inventory financing. |
| | C) | cumulative rebates. |
| | D) | merchandise returns. |
| | E) | promotional support. |
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| 5 | |
The channel process includes all activities, beginning with the __________ and ending with the __________. |
| | A) | customer; distributor |
| | B) | manufacturer; wholesaler |
| | C) | wholesaler; dealer |
| | D) | manufacturer; final customer |
| | E) | wholesaler; final customer |
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| 6 | |
Who do agent middlemen represent with respect to title flow? |
| | A) | themselves and take tile |
| | B) | the principal but does not take title |
| | C) | the broker but does not take title |
| | D) | the international logistics system |
| | E) | none of the above |
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| 7 | |
Cindy Brown would like to export her company's products abroad; however, she has no skill in the area, no export department, and expects to do only a small volume of exporting at present. Which of the following should Cindy use given the circumstances as stated? |
| | A) | a trading company |
| | B) | a complementary marketer |
| | C) | a selling group |
| | D) | an export management company |
| | E) | a Webb-Pomerene Export Association |
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| 8 | |
Which of the following pieces of legislation allows U.S. firms that produce similar products to band together to form export trading companies to distribute their goods without the penalty of violating monopoly practices? |
| | A) | Export-Import Banking Act |
| | B) | Export Trading Company Act |
| | C) | International Trade and Exporting Act |
| | D) | Simm's Trading Company Act |
| | E) | none of the above |
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| 9 | |
General Electric has been distributing merchandise from other suppliers for many years. Another name for this piggybacking marketing technique is: |
| | A) | partnership marketing. |
| | B) | side transaction marketing. |
| | C) | relationship marketing. |
| | D) | complementary marketing. |
| | E) | none of the above. |
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| 10 | |
Which of the following forms of agent has a short-term relationship with a company, covers only one or two markets, and operates on a straight commission basis? |
| | A) | Export management company |
| | B) | Manufacturer's export agent |
| | C) | Export merchant |
| | D) | Independent agent |
| | E) | Export jobber |
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| 11 | |
Home-country middlemen, or __________ provide distribution in foreign markets from a domestic base. |
| | A) | manufacturer's export agents |
| | B) | domestic middlemen |
| | C) | independent agents |
| | D) | complementary marketers |
| | E) | foreign sales corporations |
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| 12 | |
Which of the following actually takes title to manufacturers' goods and assumes the trading risks? |
| | A) | Customers |
| | B) | Independent agents |
| | C) | Foreign sales dealers |
| | D) | Channel captains |
| | E) | Merchant middlemen |
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| 13 | |
China is often-cited as a billion-person market. In reality, the market __________ of the population of the __________. |
| | A) | has grown to over 87 percent; far regions of the nation |
| | B) | is limited to early-adopters; affluent class |
| | C) | is confined to less than 25 to 30 percent; most affluent cities. |
| | D) | is slow-developing for 5 percent; middle-class |
| | E) | is limited to a small number; of the coastal regions |
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| 14 | |
There are two kinds of channel cost. One is the capital or investment cost of developing the channel. Which of the following would be the best description of the other form of channel cost? |
| | A) | promotion of the channel |
| | B) | elimination of waste |
| | C) | government lobbying |
| | D) | continuing cost of maintaining the channel |
| | E) | none of the above |
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| 15 | |
When using the Internet as a distribution channel, the e-vendor must be concerned with a variety of issues. Which of the following would not be among those issues? |
| | A) | culture |
| | B) | adaptation |
| | C) | local contact |
| | D) | promotion |
| | E) | All of the above are important issues for the e-vendor. |
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