Instructor’s Supplements:

• An Instructor's Manual with:
  
  
  • Study quizzes—to test for understanding
  
  
  
  • Discussion questions—to personalize the subject
  
  
  
  • Notes and anecdotes—for class discussion
  
  
  
  • Suggested films and videos—for additional learning
  
  
  
  • Suggested articles―for related reading
  
  
  
• A new, streamlined and reformatted comprehensive set of PowerPoint slide presentations



• Computerized Testbank with Word files included for quick reference.

Video DVD (ISBN 0073361275)
For use in class, these videos highlight a variety of topics addressed throughout the text. New cases include: Staples’ growth strategy and approach to brand building, customer relationship management at Netflix, Starbucks’ relationships with its coffee growers, human resource management at The Container Store, Guitar Center’s Supply Chain Management System, and Dick’s Sporting Goods retail mix.

Web Site for Students and Instructors (www.mhhe.com/levy7e)
Online Learning Center (OLC) is a website that follows the text chapter-by-chapter. OLC content is ancillary and supplementary germane to the textbook, as students read the book, they can go online to take self-grading quizzes, review material, or work through interactive exercises. OLCs can be delivered multiple ways – professors and students can access them directly through the textbook website, through PageOut, or within a course management system (i.e. WebCT, Blackboard, TopClass, or eCollege.)