Site MapHelpFeedbackSelf Quiz
Self Quiz
(See related pages)

1
The value that brand image offers retailers is referred to as:
A)brand loyalty
B)a magalog
C)product loyalty
D)brand equity
E)category awareness
2
Despite differences in price, Meredith drives out of her way to Macy's to buy her socks even though she passes Target on her way home from work. It can be said that Macy's:
A)will put the competing stores out of business
B)should probably lower their prices to avoid losing such a loyal customer
C)has a strong brand loyalty from Meredith
D)price their socks based on a cost-oriented method
E)motivates its shoppers differently than other stores
3
Which of the following does NOT describe value of brand image?
A)Brand names convey information to consumers about the nature of the shopping experience.
B)Brand names increase customers' confidence in their decisions to buy merchandise from a retailer.
C)Brand names enhance customers' satisfaction with the merchandise and services they buy.
D)Brand names increase price competition.
E)Brand names enable retailers to charge higher prices and lower their marketing costs.
4
Which of the following is a brand association?
A)American Medical Association
B)National Retail Federation
C)Target's annual report
D)Professional Golf Association
E)Wal-Mart's low prices
5
Sam's Clubs features many of its frozen food items warmed in microwaves or toaster ovens for shoppers to enjoy on Saturdays. For some, Saturday shopping at Sam's has become habitual for the great prices, but also for the food samples. These food samples are an example of which communication method?
A)paid personal communication
B)personal selling communication
C)paid impersonal communication
D)unpaid impersonal communication
E)unpaid personal communication
6
The followings are examples of paid impersonal communication EXCEPT:
A)E-mail
B)contests
C)store atmosphere
D)Web sites
E)Coupons
7
When the Music and Recording Superstores chain, otherwise known as MARS, opened its first store in Atlanta, the local newspaper featured the store on the front page of its business section. This is an example of:
A)advertising
B)paid personal communication
C)unpaid personal communication
D)publicity
E)store atmosphere
8
Which of the following form of communication is most flexible?
A)sales promotion
B)publicity
C)store atmosphere
D)personal selling
E)word of mouth
9
Which of the following is NOT a method used to determine a communication budget?
A)affordable budget method
B)Huff analysis method
C)objective-and-task method
D)marginal analysis method
E)percentage-of-sales method
10
Which of the following is the most appropriate method for determining how much must be spent to accomplish the retailer's objectives?
A)objective and task method
B)marginal analysis
C)rule of thumb method
D)percentage of sales method
E)promotional method





To learn more about the book this website supports, please visit its Information Center.
(c)2009 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Notice.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


Levy 7/e: Retailing ManagementOnline Learning Center

Home > Chapter 16 > Self Quiz