 |
| 1 | |
Save-A-Lot is a grocery store located in urban neighborhoods across the country. At the entrance, there is a posted sign asking patrons to bring in a cart from the parking lot. Once inside, the store has merchandise stacked high and sold directly out of the cartons. Prices are on signs located above products. Lighting is florescent and floors are simple to clean. Once your purchase is made, there is an area near the exit where you can bag your own groceries. Which of the following design objectives would this practice mostly satisfy? |
| | A) | Design should consider cost versus value. |
| | B) | Design should be flexible. |
| | C) | Design should be consistent with the retailer's strategy. |
| | D) | Design should positively influence consumer behavior. |
| | E) | Design should include aromatherapy. |
|
|
|
| 2 | |
How can a retailer influence customer buying behavior? |
| | A) | enable them to easily locate merchandise |
| | B) | motivate them to make unplanned purchases |
| | C) | keep them in the store for a long time |
| | D) | attract them into the store with signage |
| | E) | all of the above |
|
|
|
| 3 | |
Which of the following is true about the Americans with Disabilities Act? |
| | A) | It protects people with disabilities from discrimination in employment, transportation, public accommodations, telecommunications, and the activities of government. |
| | B) | It states that stores are required to offer reasonable access to merchandise and services for disabled patrons. |
| | C) | It states that it is illegal to discriminate in hiring and termination decisions concerning people between the ages of 40 and 70. |
| | D) | It prohibits unequal pay for men and women who perform equal work or work of comparable worth. |
| | E) | It states that stores built after 2001 must be fully accessible for the disabled. |
|
|
|
| 4 | |
Which of the following is a general type of store layout design used by grocery and drugstore retailers? |
| | A) | wave |
| | B) | convoluted |
| | C) | grid |
| | D) | aisle-and-row |
| | E) | all of the above are types of store layout designs |
|
|
|
| 5 | |
The racetrack layout: |
| | A) | is not as aesthetically pleasing as the grid layout |
| | B) | cannot be used in department stores because it makes large stores look cluttered |
| | C) | is also called the free-form layout |
| | D) | encourages impulse purchasing |
| | E) | is described by all of the above |
|
|
|
| 6 | |
When Hector entered the department store, the first thing he noticed was a marbleized path that led him to the various departments. Each of the departments had specials placed to draw him into the department. He recognized a ________________ store layout. |
| | A) | racetrack |
| | B) | blocked |
| | C) | grid |
| | D) | repetitive |
| | E) | shelf-and-row |
|
|
|
| 7 | |
The Alice in Wonderland Store specializes in collectibles associated with the Lewis Carroll books. The items are displayed on library tables, on old oak shelves, and in antique china cabinets. Statuary from the books is located in unexpected spots throughout the store. This is an example of a _____ layout. |
| | A) | free-form |
| | B) | loop |
| | C) | convoluted |
| | D) | pulsing |
| | E) | suggestive |
|
|
|
| 8 | |
Which of the following is an example of a feature area? |
| | A) | cosmetics |
| | B) | sale racks |
| | C) | children's department |
| | D) | dressing rooms |
| | E) | racetrack layout |
|
|
|
| 9 | |
An end-cap: |
| | A) | is always found in a point-of-sale area |
| | B) | is usually freestanding |
| | C) | replicates the total assortment of merchandise contained in the aisle |
| | D) | has high visibility |
| | E) | usually contains the newest, most exciting merchandise in the store |
|
|
|
| 10 | |
Lao took her daughters to be photographed at Sears. She found the photography studio at the back of the store on the second floor. This is a common location for such departments because they are considered: |
| | A) | promotional areas |
| | B) | customer service adjuncts |
| | C) | demand/destination areas |
| | D) | point-of-sale areas |
| | E) | freestanding departments |
|
|
.