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Self Quiz
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1
A retailer that sells merchandise and/or services through more than one channel is called a/an:
A)computerized retailer
B)direct seller
C)electronic retailer
D)single-channel retailer
E)multi-channel retailer
2
People who participate in virtual communities seek not just information for future use, but also an enhanced emotional connection to other participants in the shopping experience. These types of shoppers are called:
A)reference shoppers
B)social shoppers
C)mystery shoppers
D)personalized shoppers
3
How is Internet retailing helped by the use of brands?
A)Brands promote the need for "touch and feel" attributes.
B)Brands reduce commissions.
C)Brands make the need for FAQ pages.
D)Brands provide consistent experience for shoppers.
E)Brands tell the shopper the prices will not be reduced.
4
If Jane wants to buy a lava lamp for her living room, she can browse 17 sites. What are the benefits of electronic retailing compared with in-store retailing?
A)ability to closely examine the item being bought
B)speedy delivery
C)a vast number of alternatives for comparison shopping
D)ease with which unsatisfactory items can be returned
E)a flexible pricing strategy
5
Which of the following does NOT describe benefits of the Internet channel?
A)personalization
B)broader selection
C)immediate gratification
D)more information to evaluate merchandise
E)personalized offering
6
What is the percentage of total purchases made by a customer called?
A)Worth of wallet
B)Share of value
C)Share of wallet
D)Potential wallet
E)Customer Lifetime value
7
If Suave beauty products wanted to sell exclusively through the electronic retail channel, it would probably fail because:
A)of the competition from other manufacturers
B)it doesn't have name recognition
C)the manufacturer doesn't own the rights to the Suave label
D)the manufacturer doesn't have the appropriate systems to fulfill individual orders
E)the demand would overwhelm the supply
8
Disintermediation occurs when:
A)a manufacturer sells directly to a wholesaler who then sells to a retailer
B)a retailer purchases from a few wholesalers resulting in increased competition and price
C)a manufacturer sells directly to other manufacturers who distributes to an array of wholesalers
D)a manufacturer sells directly to consumers by passing retailers
E)wholesalers disagree about the agreements between the manufacturer and the retailer
9
Frankenstein was shopping for electric fuses for his fuse box. Flash Hardware sold them for $3.99 for a box of six, but when he went to the same retailer's website, he found the same set for $2.99. Flash Hardware has a problem with:
A)depth of merchandise
B)a communication problem between channels
C)a pricing mistake by the store manager
D)product consistency
E)price consistency across channels
10
What do firms need to have to effectively operate and realize the benefits of multichannel retailing?
A)basic merchandise management activities
B)distributing merchandise efficiently
C)presenting merchandise in catalogs
D)distributing individual orders to homes
E)all of the above





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