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Self Quiz
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1
When Donna completed her real estate course she could now apply with Century 21. She celebrated by reserving a 7-day cruise on a Carnival ship. Her satisfied needs can best be described as:
A)utilitarian
B)hedonic
C)congratulatory
D)completed
E)resolved
2
Which of the following needs are associated with personal gratification that customers can get from shopping or from purchasing and owning a product?
A)Functional
B)Hedonic
C)Physiological
D)Social
E)Motivational
3
From a customer's perspective, utilitarian needs are associated with work while hedonic needs are associated with:
A)Pleasure
B)Evangelism
C)Humanism
D)Health
E)Home
4
Mary Elizabeth persistently purchases Tommy jeans from Dillard's, and ankle socks from Kmart. Her pattern of buying would be an example of:
A)An information search
B)Comparison shopping
C)Cross-shopping
D)Cross-docking
E)Post-purchase satisfaction
5
Which of the following is an example of an external source of information?
A)an advertisement in National Geographic
B)a demonstration you remember seeing about water purification in Wal-Mart
C)an experience with a rude cashier at the Kroger
D)what you learned from a cooking show you saw years ago in Crate and Barrel
E)All of the above
6
When Nori buys suits, she will only shop at Ann Taylor or Jones New York because she knows that these two stores carry the brands and styles she enjoys wearing. For Nori, the two boutiques make up her:
A)Retail union
B)Retail criterion
C)Target market
D)Market exchange
E)Consideration set
7
Which of the following requires extended problem solving?
A)Pansy ordered fries with her burger.
B)John purchased a bottle of beer.
C)Peg renewed her subscription to Billboard.
D)Beckham bought his first home.
E)Mandy purchased the required text for Intro to Retailing.
8
___________ is a post-consumption evaluation of how well a store or product meets or exceeds customer expectation.
A)Decision making
B)Satisfaction
C)Benefit reduction
D)Value belief
E)Comprehension
9
Every morning, Roger drinks chocolate flavored Carnation Instant Breakfast before commuting to work. This morning was his last envelope, so on his way home from work, he stopped at Sam's to replenish his supply. What kind of decision-making process did he engage in when he purchased more Carnation Instant Breakfast?
A)Extended problem solving
B)Habitual decision making
C)Complex decision making
D)Unlimited problem solving
E)Programmed decision making
10
Which of the following is NOT a criterion for evaluating whether a retail market segment is a viable target market?
A)actionability
B)accessibility
C)identifiability
D)media-adaptability
E)size of market segment





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