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| 1 | |
Sam's Club requires a huge amount of operating space. Therefore, you are most likely to find them located: |
| | A) | in discount-anchored centers |
| | B) | in a neighborhood center |
| | C) | at freestanding sites |
| | D) | in central business districts |
| | E) | in off-price centers |
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| 2 | |
Which of the following does NOT describe neighborhood centers? |
| | A) | These centers are often referred to as "open air centers" because the common areas are not enclosed. |
| | B) | Smaller neighborhood centers are typically anchored by a supermarket or drugstore. |
| | C) | Larger centers are typically anchored by a discount department store such as Wal-Mart or Target. |
| | D) | The primary advantages of these centers are that they offer customers convenient locations and easy parking. |
| | E) | Smaller centers have an unlimited trade area due to open air space. |
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| 3 | |
Shopping centers consist primarily of collections of big box retail stores, such as Target, Marshall's, Costco, Lowe's, Barnes & Noble, Circuit City, and Best Buy, are called: |
| | A) | community centers |
| | B) | neighborhood centers |
| | C) | power centers |
| | D) | lifestyle centers |
| | E) | theme centers |
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| 4 | |
Which of the following does NOT describe shopping malls' advantages over alternative locations? |
| | A) | They attract many shoppers because of the many different types of stores and the merchandise assortments available within these stores. |
| | B) | They have a large trade area because of the opportunity to combine shopping with entertainment. |
| | C) | Malls offer retailers a strong level of homogeneous operations with the other stores. |
| | D) | Competition within shopping centers are not intense. |
| | E) | They generate significant pedestrian traffic inside the mall and provide an inexpensive form of entertainment. |
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| 5 | |
John is opening a small specialty T-shirts store in an inner city location in Los Angeles. He will feature the locally produced fashionable T-shirts as well as imported T-shirts from China. More than likely, John will experience _________ conducting business in a low-income area as opposed to the suburbs. |
| | A) | higher leases |
| | B) | little shoplifting |
| | C) | little customer loyalty |
| | D) | more competition |
| | E) | higher profits |
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| 6 | |
Where can a fashion/specialty center be found? |
| | A) | in small towns |
| | B) | in middle- class neighborhoods |
| | C) | in high-income neighborhoods |
| | D) | at interstate interchanges |
| | E) | near discount store malls |
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| 7 | |
Instead of just blending different shopping center types in one location, ______ combine several different uses into one complex, including shopping centers, office towers, hotels, residential complexes, civic centers, and convention centers. |
| | A) | omnicenters |
| | B) | mixed use developments |
| | C) | multiformat developments |
| | D) | theme centers |
| | E) | super regional malls |
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| 8 | |
A critical factor affecting the location that consumers select to visit is the shopping situation in which they are involved. Which of the following retail stores does NOT cater to shoppers who are engaged in convenient shopping situations? |
| | A) | convenience stores |
| | B) | drugstores |
| | C) | fast-food restaurants |
| | D) | supermarkets |
| | E) | furniture stores |
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| 9 | |
A retailer in which the merchandise, selection, presentation, pricing, or other unique factor act as a magnet for customers is often called a(n): |
| | A) | ultimate provider |
| | B) | ultimate merchandise |
| | C) | demand-oriented service-provider |
| | D) | destination store |
| | E) | supply-oriented service-provider |
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| 10 | |
Which of the following is a factor affecting the choice of location type? |
| | A) | shopping situations in which consumers are involved |
| | B) | density of target market |
| | C) | uniqueness of retail offerings |
| | D) | zoning and building codes |
| | E) | all of the above |
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