MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package, while students will appreciate the easy-to-read paperback format that's equally kind to both the eyes and the pocketbook. The Core combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

Premium Content
Students can also purchase Premium Content access to features such as Marketer's Showdown, Video Cases, Narrated Presentations, Practice Tests, and content that can be downloaded to your iPod. Click on the First Time Users link to the left and you’ll be prompted to purchase (via eCommerce) access. A one-time purchase will give you access to all Premium Content within every chapter.