Marketing: THE CORE Information Center: Book Preface


		Overview Table of Contents About the Authors Book Preface Sample Chapters Feature Summary Supplements Marketer's Showdown


	First Time Users
	Student Edition
	Instructor Edition

Marketing: THE CORE, 3/e

Roger A. Kerin, Southern Methodist University
Steven W. Hartley, University of Denver
William Rudelius, University of Minnesota

Book Preface

Preface (29040.0K)

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.