New Features:

• Flashcards: 4-5 pages of printed (in-color) perforated flashcards will be located at the end of the book.  Each page will have about 9 cards (front and back). Flashcards will include chapter summaries/key points, visuals, definitions and multiple choice questions.
• Using Marketing Dashboards Box: Marketing Dashboards and Marketing Metrics are the hottest topics marketing right now.  This new box in the 3rd edition, Using Marketing Dashboards, emphasizes the importance of marketing dashboards and marketing metrics.
• Visually Enhanced Test Bank: Test bank includes visuals from the text, charts, and graphs that are followed by questions.  This allows faculty members to hold students accountable for the content in key graphical illustrations from the text.
• New Themes:  Using Marketing Dashboards/Marketing Metrics, Customer Experience Management, and Marketplace Diversity.
• New & Updated Chapter Opening Vignettes: Over half of the chapters have new or updated chapter openers, which include companies such as Apple, Anheuser Busch and Zappos. The opening vignettes introduce students to chapter concepts ahead, using an exciting company as an example.  These vignettes get students engaged in the material right away and show them real-world examples.
• 7 New Video Cases: These video cases feature companies such as BP and Best Buy.  These are available on DVD or as downloadable iPod content.
• AACSB Learning Objectives: Chapter learning objectives that are tied to AACSB guidelines are now noted in the margins
• Chapter 2 emphasizes the importance of the marketing role in a business. The new title for head of marketing is introduced - Chief Marketing Officer (CMO).
• American Marketing Association Statement of Ethics: The Core 3/e features the new AMA Statement of Ethics - a guideline of ethical norms and values the AMA believes marketers should follow.
• Marketplace Diversity: Careful attention is given to ethnic diversity in the marketplace and understanding the consumer in global markets.  Several new cases and examples feature minority men and women, as well as companies (Starbury Shoes) whose mission is to develop products and services for diverse market segments. 
• Customer-driven supply chain and logistics management is emphasized in Chapter 13.
• Mobile Marketing: Chapter 13 discusses mobile marketing and its importance to Gen Y.
• Marketing Research: There is more information on marketing research in the 3 rd edition. Chapter 8 discusses the connection between TV ratings and a TV show's success. There is also information about primary and secondary data sources (Nielson, Census data).
• Bloom’s Taxonomy: The test bank chapters link Bloom’s Taxonomy to sections and learning objectives from the book. 
• iPod Content:  The 3rd edition is one of the first to include the multimedia addition of student iPod content.  With pre- and post-tests, narrated PowerPoint slides and case videos students can be sure to study on the go with their mp3 player.  This iPod content can also be downloaded and used on a computer

Retained Features:  

• Reallocation of Material/Combination of several chapters —Without sacrificing content and keeping the overall text length the same, a few chapters from 9/e have been shortened and combined as necessary.  9/e Chapters 11 & 12 have been combined into one chapter.  Chapters 13 & 14 have been combined into one chapter.  Chapters 15 and 17 have been combined into one chapter. 
• Engaging Writing. The easy-to-read writing style engages students through active learning techniques, timely and interesting examples, and challenging applications.
• Personal Look at Marketing Professionals.  The Core provides vivid and accurate descriptions of contemporary marketing professionals-- through cases, extended examples, and testimonials--that allow students to "personalize" marketing and identify possible career interests and role models.
• Contemporary and Classic Real World Examples.  The Core features up-to-date examples that students are likely to recognize from their own experiences in the marketplace, plus classic examples that students of business and marketing can easily relate to text concepts and typical marketing decisions.
• Built-in Learning Aids. Learning objectives, concept checks, marginal key terms, chapter summaries, internet exercises, and application questions are used to reinforce learning and to allow students to self-assess their progress. 
• Outstanding Support Resources. Each chapter has a video segment which supplements the written case and adds an exciting visual perspective to the company, products, and marketing decision makers discussed in the case.