McGraw-Hill/Irwin is pleased to announce the release of Marketer’s Showdown, a new, web-delivered, interactive video case program that puts students in the middle of dynamic marketing strategy decision-making, alongside real marketers. Marketer’s Showdown allows instructors to assign up to nine cases, focusing on up-to-the-minute marketing issues faced by companies within the music, automotive, and soft drink industries, covering virtually every concept taught in a Principles of Marketing course.

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Marketer's Showdown is available with purchase of Online Learning Center Premium Content.

McGraw-Hill/Irwin is pleased to announce the release of Marketer’s Showdown, a new, web-delivered, interactive video case program that puts students in the middle of dynamic marketing strategy decision-making, alongside real marketers.

Marketer’s Showdown allows instructors to assign up to nine cases, focusing on up-to-the-minute marketing issues faced by companies within the music, automotive, and soft drink industries, covering virtually every concept taught in a Principles of Marketing course.

Marketer's Showdown will soon beavailable with purchase of Online Learning Center Premium Content or MH Enhanced Cartridge.

Demo

One complete Marketer's Showdown case module is provided here for you to try:

The complete Marketer's Showdown application is available in the Student Edition of this Online Learning Center, with purchase of Online Learning Center Premium Content.

All of the modules are available in the complete Marketer's Showdown application.

For more information about Marketer's Showdown:

Information Flier (113.0K)

Topic Overview (46.0K)