Marketing: THE CORE Information Center: Sample Chapters


		Overview Table of Contents About the Authors Book Preface Sample Chapters Feature Summary Supplements Marketer's Showdown


	First Time Users
	Student Edition
	Instructor Edition

Marketing: THE CORE, 3/e

Roger A. Kerin, Southern Methodist University
Steven W. Hartley, University of Denver
William Rudelius, University of Minnesota

ISBN: 0073381063
Copyright year: 2009

Sample Chapters

Chapter 1 (46884.0K)

Chapter 2 (49667.0K)

Chapter 3 (49935.0K)

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