Marketing: THE CORE Information Center: Supplements


		Overview Table of Contents About the Authors Book Preface Sample Chapters Feature Summary Supplements Marketer's Showdown


	First Time Users
	Student Edition
	Instructor Edition

Marketing: THE CORE, 3/e

Roger A. Kerin, Southern Methodist University
Steven W. Hartley, University of Denver
William Rudelius, University of Minnesota

ISBN: 0073381063
Copyright year: 2009

Supplements

Instructor Supplements:

Online Learning Center (ISBN: 0073361992): www.mhhe.com/kerin
The 3rd Edition OLC features a wealth of features and services: For the student there is a multiple choice quiz per chapter, a list of Chapter Objectives, key term flashcards, and a chapter in review. Student’s can purchase premium content which includes access to video cases, iPod content, Practice Tests and Marketer’s Showdown. At the instructor site, you will find downloadable supplements, new timely event-oriented lecture modules including supporting data and PPT lecture screens, and additional Instructor Survival Kit components and teaching notes. Instructors also have access on the OLC to the Newsletter Archive and Planning Tools including the new Using Marketing Dashboards video and Walkthrough video. For instructors, this is the source for up-to-date information on text material.

Instructor's Resource Manual (IRM):
The Instructor's Manual includes: Lecture Notes which include Learning Objectives; Key Terms; Discussion and Application Questions; Going Online Notes; Build Your Marketing Plan Notes; Video Case Teaching Notes; Supplemental Lecture Notes; In-Class Activities; the Digital Assets Guide, Teaching Tips, and Marketing.

Test Bank:
The test bank contains 3000 questions categorized by topic and level of learning (definitional, conceptual, or application) and correlated to the Learning Objectives and Summary within each chapter of the text. NEW: The test bank now includes visually enhanced questions (visuals from text, charts, graphs, etc) and is followed by questions. The Test Bank also includes questions for the video cases and Appendices A, B, and D. A Test Item Table allows instructors to select questions from any section of a chapter at any of the three levels of learning.

Instructor’s Presentation CD-ROM (IPCD) (ISBN: 0073361984): The CD-ROM includes a digital version of the Instructor's Manual, In-Class Activity Guide, the Test Bank, in both Word and Computerized Test Bank, Case Teaching Notes, and the PowerPoint slides. You have access to all of the supplements in one set of disks. The Instructor's CD-ROM also contains the In-Class Activities Guide and the Video Case Teaching Notes. It contains basically every asset needed to teach the course.

Video Case Studies (ISBN: 0073362018):
A unique series of 18 contemporary marketing cases is available on DVD. Each video case corresponds with chapter-specific topics and end-of-chapter case in the text. The video cases feature a variety of organizations and provide balanced coverage of services consumer products, small businesses, Fortune 500 firms, and business-to-business examples. The 3e package includes brand new videos including Geek Squad, Best Buy, GM, etc.

PageOut: McGraw-Hill's unique point-and click course website tool, enabling you to create a full-featured, professional quality course website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if your short on time, we even have a team ready to help you create your site!

Primis Online: McGraw-Hill/Primis Online'sdigital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.

Student Supplements:

Student Online Learning Center: www.mhhe.com/kerin
This rich book-specific website contains PowerPoint presentations, Flashcards, Matching Exercise, Chapter Weblinks, and Self-Quizzes with Feedback.

Premium Content Card (ISBN: 0073362026):

McGraw-Hill e-Book Options:

EBooks are an innovative way for students to save money and to "go-green". McGraw-Hill textbooks are typically 55% of the list (bookstore) price.

Options are as follows:

Online e-book via CourseSmart
CourseSmart is the online option for e-books. Through CourseSmart, students can access their e-book from any computer that has internet service without plug-ins or special software. Access to the CourseSmart e-book is 1 year.
Features: CourseSmart e-books allow students to highlight, take notes, organize notes, and share the notes with other CourseSmart users. Students can also search terms across all e-books in their purchased CourseSmart library. CourseSmart e-books can be printed (5 pages at a time).

CourseSmart purchasing and sampling information:
Students can purchase a CourseSmart e-book at www.coursesmart.com. CourseSmart allows students to try 1 chapter of the e-book, free charge, before purchase.
Sales reps can demo at www.coursesmart.com.
Sampling is done through MESA (Instructors get access to the full e-book for one year).

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.