Marketing: THE CORE Information Center: Table of Contents


		Overview Table of Contents About the Authors Book Preface Sample Chapters Feature Summary Supplements Marketer's Showdown


	First Time Users
	Student Edition
	Instructor Edition

Marketing: THE CORE, 3/e

Roger A. Kerin, Southern Methodist University
Steven W. Hartley, University of Denver
William Rudelius, University of Minnesota

	Chapter 1	Creating Customer Relationships and Value through Marketing
	Chapter 2	Developing Successful Marketing and Organizational Strategies
	Appendix A:	Building an Effective Marketing Plan
	Chapter 3	Scanning the Marketing Environment
	Chapter 4	Ethics and Social Responsibility in Marketing
	Chapter 5	Understanding Consumer Behavior
	Chapter 6	Understanding Organizations as Customers
	Chapter 7	Understanding and Reaching Global Consumers and Markets
	Chapter 8	Marketing Research: From Customer Insights to Actions
	Chapter 9	Segmenting, Positioning and Forecasting Markets
	Chapter 10	Developing New Products and Services
	Chapter 11	Managing Products, Services, and Brands
	Chapter 12	Pricing Products and Services
	Chapter 13	Managing Marketing Channels and Supply Chains
	Chapter 14	Retailing and Wholesaling
	Chapter 15	Integrated Marketing Communications and Direct Marketing
	Chapter 16	Advertising, Sales Promotion, and Public Relations
	Chapter 17	Personal Selling and Sales Management
	Chapter 18	Implementing Interactive and Multichannel Marketing
	Appendix B:	Planning a Career in Marketing

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