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| 1 | |
Which of the following statements about marketing intermediaries is true? |
| | A) | A middleman is an intermediary who sells only to consumers. |
| | B) | The terms agent and broker are often used interchangeably. |
| | C) | The term dealer is a more precise term than intermediary for describing distributors, retailers, and wholesalers. |
| | D) | A wholesaler is an intermediary who sells primarily to consumers. |
| | E) | Distributors are not typically found in business markets. |
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| 2 | |
Rob stops at the supermarket to purchase a package of Oreos and other groceries. He is the ultimate consumer in a pipeline from the producer through intermediaries including the grocery store. This pipeline is actually a: |
| | A) | consumer market. |
| | B) | marketing intermediary. |
| | C) | marketing channel. |
| | D) | transactional function. |
| | E) | logistical function. |
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| 3 | |
Which of the following is an example of a transactional function that would be performed by a marketing intermediary? |
| | A) | assorting and sorting |
| | B) | financing |
| | C) | grading |
| | D) | transporting |
| | E) | risk taking |
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| 4 | |
In terms of distribution, when marketing channel members are engaged in financing, grading, marketing information and research, they are performing __________ functions. |
| | A) | logistical |
| | B) | transformational |
| | C) | facilitating |
| | D) | implementing |
| | E) | transactional |
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| 5 | |
The most common indirect channel moves product from producer to retailer to consumer. This type of channel is most likely to exist when: |
| | A) | the retailer is large and can buy in large quantities. |
| | B) | the cost of inventory makes it too expensive to use a wholesaler. |
| | C) | there are so many product variations that a wholesaler could not carry them all in sufficient quantity. |
| | D) | the cost of maintaining inventory is high. |
| | E) | all of the above conditions exist. |
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| 6 | |
Which of the following statements about electronic marketing channels are true? |
| | A) | Electronic marketing channels combine create possession utility. |
| | B) | Electronic intermediaries are incapable of performing many of the logistical functions that traditional intermediaries can. |
| | C) | Electronic marketing channels cannot create time and place utility. |
| | D) | Services cannot be distributed through electronic marketing channels. |
| | E) | Electronic marketing channels cannot perform transactional functions. |
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| 7 | |
Gazoontite is a company that sells specialty products to allergy sufferers through its website and offline retailer stores. Gazoontite uses: |
| | A) | bilateral distribution. |
| | B) | dual distribution. |
| | C) | vertical integration. |
| | D) | two-tiered placement. |
| | E) | franchising. |
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| 8 | |
Abbott Laboratories, a manufacturer of several popular over-the-counter medications, warehouses and delivers all of 3M's medical and surgical products to hospitals across the nation. The agreement between Abbott Laboratories and 3M is an example of: |
| | A) | multi-channel distribution. |
| | B) | a direct marketing channel. |
| | C) | a cooperative distribution channel. |
| | D) | a strategic channel alliance. |
| | E) | a dual distribution agreement. |
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| 9 | |
Lighting-One is a national __________ that allows its members, retailers of lighting fixtures, to concentrate their buying power through it and more importantly plan collaborative promotional and pricing activities. |
| | A) | service-sponsored retail system |
| | B) | retailer-sponsored cooperative |
| | C) | administered cooperative system |
| | D) | manufacturer-sponsored cooperative |
| | E) | wholesaler-sponsored voluntary chain |
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| 10 | |
Which of the following statements about franchising is true? |
| | A) | Franchising is a type of corporate system. |
| | B) | Franchising is a form of backward integration. |
| | C) | Franchising is used to achieve coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership. |
| | D) | Franchising is a type of administered vertical marketing system. |
| | E) | Franchising is the most visible variation of contractual systems. |
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| 11 | |
The density of distribution whereby a firm tries to place its products or services in as many outlets as possible is called __________ distribution. |
| | A) | intensive |
| | B) | extensive |
| | C) | selective |
| | D) | exclusive |
| | E) | concentrated |
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| 12 | |
Demeter is a line of perfumes that are not mixed scents as most perfumes are, but rather are one single scent. Users often have emotionally attachments to single scents and with the Demeter brand they can wear the scent that makes them feel happy. Originally. Demeter fragrances were only available at Henri Bendel department stores. This is an example of the use of: |
| | A) | disintermediation. |
| | B) | dual distribution. |
| | C) | horizontal integration. |
| | D) | direct distribution. |
| | E) | exclusive distribution. |
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| 13 | |
Organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point-of-origin to point-of consumption to satisfy customer requirements is called: |
| | A) | physical distribution management. |
| | B) | logistics management. |
| | C) | customer service. |
| | D) | production management. |
| | E) | manufacturer distribution logistics. |
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| 14 | |
A(n) __________ is a sequence of firms that perform activities required to create and deliver a good or service to consumers or industrial users. |
| | A) | effective response system |
| | B) | demand channel |
| | C) | logistics sequence |
| | D) | materials handling requirements |
| | E) | supply chain |
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| 15 | |
An online retailer like Amazon.com relies on an efficient supply chain. The development of its supply chain supported its clearly defined marketing strategy and began with: |
| | A) | inventory forecasts. |
| | B) | a logistics mission statement. |
| | C) | the mature stage of the product life cycle. |
| | D) | understanding the customer. |
| | E) | none of the above. |
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| 16 | |
In Canada, Coca-Cola Beverages has rolled out new marketing, technologies, and packaging to outmaneuver private-label Canadian cola bottlers, which have captured considerable market share. Coke will bring in a new just-in-time distribution system based on cross-docking distribution centers. Which of the following statements describes how Coke will use cross-docking? |
| | A) | Cross-docking will allow Coca-Cola to greatly reduce the need to store and warehouse products. |
| | B) | The use of cross-docking means Coca-Cola will rely more on business-to-business marketing. |
| | C) | The use of cross-docking means Coca-Cola will implement the customer service concept in its relations with ultimate consumers. |
| | D) | Cross-docking will allow Coca-Cola to use less freight forwarding. |
| | E) | Cross-docking will allow Coca-Cola to outsource its manufacturing. |
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| 17 | |
In logistics decisions, total logistics cost includes: |
| | A) | order processing. |
| | B) | materials handling and warehousing. |
| | C) | transportation. |
| | D) | inventory and stockouts. |
| | E) | all of the above. |
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| 18 | |
Within the context of a supply chain, __________ is the ability of a logistics system to satisfy users in terms of time, dependability, communications, and convenience. |
| | A) | replenishment |
| | B) | distribution management |
| | C) | just-in-time inventory |
| | D) | customer service |
| | E) | lead time |
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| 19 | |
Supply chain manufacturers balance total logistics cost factors against customer service factors. Which of the following is an example of one of the customer service factors? |
| | A) | inventory |
| | B) | order processing |
| | C) | convenience |
| | D) | transportation |
| | E) | all of the above |
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| 20 | |
Four of the key logistical functions in a supply chain include transportation, warehousing and materials handling, order processing, and: |
| | A) | communication between buyer and seller. |
| | B) | inventory management. |
| | C) | order cycle time. |
| | D) | effective handling of problems. |
| | E) | on-time delivery of product. |
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