Site MapHelpFeedbackChapter Outline
Chapter Outline
(See related pages)



What is Advertisting Today?, 4

What is Advertisting?, 7

Communication: What Makes Advertising Unique, 9
The Human Communication Process, 9
Applying the Communication Process to Advertising, 9
Marketing: Determining the Type of Advertising to Use, 13
What Is Marketing?, 14
Advertising and the Marketing Process, 15
Identifying Target Markets and Target Audiences, 16
Implementing Marketing Strategy, 18
Integrating Marketing Communications, 25





To learn more about the book this website supports, please visit its Information Center.
(c)2009 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Notice.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


Arens, 12/eOnline Learning Center

Home > Chapter 1 > Chapter Outline