Site MapHelpFeedbackMultiple Choice Quiz
Multiple Choice Quiz
(See related pages)

1
Advertising is typically referred to as mass communication because it is directed to groups of people rather than individuals.
A)True
B)False
2
In terms of the source dimensions, the company that is promoting its product in an advertisement is the sender.
A)True
B)False
3
Of all the business functions, operations is the only one whose primary role is to bring in revenues.
A)True
B)False
4
Sharp criticism of an Internet ad by Ford that shows a cat being decapitated by one of its new car models would require the company to use public relations activities.
A)True
B)False
5
Which of the following statements about advertising is true?
A)Advertising is nonpersonal communication.
B)Advertising is usually free.
C)Advertising has no identifiable sponsor.
D)Advertising is usually informative in nature.
E)Advertising communicates no information.
6
Which of the following is the best example of a good?
A)Membership in a health club
B)A medical examination
C)A thermometer
D)A blood pressure test
E)A train journey
7
Which of the following statements about advertising media is true?
A)WOM is a type of advertising media.
B)Addressable media and interactive media are synonyms.
C)The Internet is classified as a nontraditional advertising medium.
D)An advertising medium is any paid means used to present an ad to a target market.
E)WOM is a more structured type of media than most other mass media.
8
There is an ad for the Lincoln Navigator SUV in Fortune magazine. In terms of the human communication process, Fortune serves as a(n):
A)encoder.
B)medium.
C)receiver.
D)source.
E)channel.
9
In March 2005, comedian Bruce Bruce was asked to be the national spokesperson for Popeye's Chicken. Bruce will be part of the _____ dimensions in ads for the fast-food franchise.
A)message
B)channel
C)decoder
D)source
E)receiver
10
The ultimate goal of _____ is to earn a profit for the firm by consummating the exchange of products.
A)logistics
B)promotion
C)distribution
D)finance
E)marketing
11
Which of the following organizations is most likely to benefit from a PSA?
A)Susan G. Komen Breast Cancer Foundation
B)Delta airline
C)Pillsbury
D)Progressive Insurance
E)Atlanta Hawks basketball team





To learn more about the book this website supports, please visit its Information Center.
(c)2009 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Notice.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


Arens, 12/eOnline Learning Center

Home > Chapter 1 > Multiple Choice Quiz