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Multiple Choice Quiz
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1
Outdoor advertising was more than likely the first advertising medium used.
A)True
B)False
2
The FDA of 1965 was enacted partly in response to consumer complaints that outdoor advertising was spoiling the environment.
A)True
B)False
3
The use of the term transit advertising is limited to that advertising seen on buses and taxicabs.
A)True
B)False
4
The mobile billboard is a cross between traditional billboards and transit advertising.
A)True
B)False
5
One of the disadvantages associated with outdoor advertising is:
A)geographic rigidity.
B)high cost.
C)availability of locations.
D)poor reach.
E)inadequate frequency.
6
The basic unit of sales for billboards or posters is:
A)a 100 showing.
B)cume units.
C)frequency of impressions.
D)CPP.
E)CPM generated.
7
Which of the following statements about transit advertising is true?
A)Transit advertising is popular with local advertisers.
B)National marketers do not make regular use of transit advertising.
C)Mobile billboards are a new type of transit advertising.
D)Transit advertising is a category of exhibitive media.
E)Transit advertising targets the set of people who use private transportation.
8
The cost of transit advertising depends on:
A)the cume audience desired.
B)the ROP of the ad.
C)the length and saturation of the showing.
D)the degree of creative flexibility offered.
E)how much clutter exists.
9
Images of naked lesbians were apparently too much for one state lawmaker in Brooklyn, N.Y., who succeeded in getting a poster for Showtime's The L Word removed from a local bus stop. This ad was an example of:
A)immersive advertising.
B)transit shelter advertising.
C)inside posters.
D)outside posters.
E)exhibitive posters.
10
_____ includes product packaging, trade-show booths, and trade show exhibits.
A)Functional promotion
B)Immersive advertising
C)Exhibitive media
D)Variable-site advertising
E)Deregulated promotion
11
When two harried doctors in the popular Spanish television soap opera Hospital Central meet over coffee, in the foreground sits a carton of Leche Pascual, the calcium-enriched milk brand. In Los Serrano, another soap opera, a blonde teacher called Lucía tucks into a tub of Ben & Jerry's ice cream as she talks to another character in the kitchen. The above are more than likely examples of:
A)image advertising.
B)product spillover.
C)product slotting.
D)specialty advertising.
E)product placement.





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