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Multiple Choice Quiz
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1
Advertising professionals see marketing as the umbrella process that companies use to determine what products and services the market needs and how to distribute and sell them.
A)True
B)False
2
Opinion sampling is the least used form of public relations research.
A)True
B)False
3
The planning and staging of events to generate publicity is called press agentry.
A)True
B)False
4
The goal of reputation management is to develop a dialog between the company and the community.
A)True
B)False
5
The management function that focuses on the relationships and communications that individuals and organizations have with other groups for the purpose of creating mutual goodwill is:
A)public relations.
B)crisis management.
C)database management.
D)human resources.
E)product promotion.
6
A variation on corporate advertising is _____ advertising.
A)transit
B)public relations
C)outdoor
D)advocacy
E)recruitment
7
A common form of public relations research is:
A)lobbying.
B)sensory-dependent advertising.
C)advocacy advertising.
D)opinion sampling.
E)broadband promotion.
8
The planning and staging of events to generate publicity is called:
A)viral marketing.
B)press agentry.
C)lobbying.
D)advocating.
E)diverting.
9
The goal of _____ is to develop a dialog between the company and the community.
A)transit advertising
B)crisis management
C)community involvement
D)speechwriting
E)mission marketing
10
_____ is a promotional strategy nonsponsors use to capitalize on the popularity or prestige of an event or property by giving the false impression that they are sponsors.
A)A house organ
B)Lobbying
C)Press agentry
D)Opinion sampling
E)Ambush marketing
11
A _____ is a publication about happenings and policies at the company.
A)broadside
B)self-starter
C)house organ
D)reprint
E)statement stuffer





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