The Economic, Social, and Regulatory Aspects of Advertising, 54
The Many Controversies about Advertising, 56
The Economic Impact of Advertising, 58
Effect on the Value of Products, 59
Effect on Prices, 60
Effect on Competition, 60
Effect on Consumer Demand, 61
Effect on Consumer Choice, 61
Effect on the Business Cycle, 61
The Abundance Principle: The Economic Impact of Advertising in Perspective, 62
The Social Impact of Advertising, 62
Deception in Advertising, 63
The Subliminal Advertising Myth, 64
The Effect of Advertising on Our Value System, 64
The Proliferation of Advertising, 65
The Use of Stereotypes in Advertising, 67
Offensiveness in Advertising, 68
The Social Impact of Advertising in Perspective, 69
Social Responsibility and Advertising Ethics, 70
Advertisers' Social Responsibility, 70
Ethics of Advertising, 71
How Government Regulates Advertising, 74
Government Restraints on International Advertisers,74
Current Regulatory Issues Affecting U.S. Advertisers, 75
Freedom of Commercial Speech, 75
Consumer Privacy, 79
Federal Regulation of Advertising in North America, 80
The U.S. Federal Trade Commission, 81
The Food and Drug Administration, 84 (FDA)
The Federal Communications Commission (FCC), 85
The Patent and Trademark Offi ce and the Library of Congress, 86
State and Local Regulation, 87
Regulation by State Governments, 87
Regulation by Local Governments, 87
Nongovernment Regulation, 87
The Better Business Bureau (BBB)The National Advertising Review Council, 88 (NARC)
Regulation by the Media, 89
Regulation by Consumer Groups, 91
Self-Regulation by Advertisers, 92
Self-Regulation by Ad Agencies and Associations, 92
The Ethical and Legal Aspects of Advertising in Perspective |
