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Fill in the Blanks
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1

Advertisers use pretesting to help make decisions about the five Ms. List the five Ms and briefly describe each.
2

List the various media classes.
3

What kind of research would a company be using if it asked its sales force to gather customers' comments about a recent ad that ran in a popular trade journal?
4

A survey respondent was asked if he remembered seeing an ad for Suzuki while he watched NFL Monday Night Football. What method for posttesting was being used?





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