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1

List six factors that are known to increase an ad's attention value for its audience.
2

Assume 3,250 people heard a local radio ad for a local Honda dealership twice during a two-week period and another 7,000 heard it once during the same period. Calculate gross impressions.
3

Which indices are used to determine the market and money elements of the media mix?
4

What does it mean when a metropolitan area is described as having a low CDI and a high BDI?





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