Barton A. Weitz is the JCPenney Eminent Scholar and chair of the marketing department in the Warrington College of Business Administration at the University of Florida. He earned a BSEE at MIT and an MBA and PhD from Stanford University. He has taught at the UCLA Graduate School of Business and the Wharton School at the University of Pennsylvania. Professor Weitz has received awards for teaching excellence at UCLA and the University of Florida and has lectured in executive education programs on personal selling effectiveness at UCLA, Northwestern, Wharton, and General Electric.

Professor Weitz is well known for his innovative research on personal selling effectiveness and sales force management issues. He has published more than 50 articles in the leading marketing journals, is a former editor of the Journal of Marketing Research, and prepared the definitions for personal selling terms published in the American Marketing Association's Definitions of Marketing Terms. In 1998 he was honored as the American Marketing Association Educator of the Year for his contributions to the marketing discipline.

In addition to his research on personal selling, Professor Weitz has considerable industry experience in personal selling and sales management. During his eight years in the electronics industry, he was responsible for selling his firms' products to major aerospace and government accounts and for training salespeople.

bweitz@dale.cba.ufl.edu
www.cba.ufl.edu/CRER/bweitz

Dr. Castleberry received his PhD from the University of Alabama in 1983. He taught at the University of Georgia for six years and for three years was UARCO Professor of Sales and Marketing at Northern Illinois University. Currently he is a professor of marketing at the University Minnesota, Duluth. He has received seven awards for teaching excellence, with the most recent award being given on the basis of effectively "bringing the real world into the classroom." His commitment to teaching has resulted in a number of cases, as well as articles in the Journal of Marketing Education, Business Case Journal, and Marketing Education Review, that describe his teaching style and methods.

Dr. Castleberry's research has been published in many journals, including the Journal of Personal Selling and Sales Management, Industrial Marketing Management, Journal of Selling and Major Account Management, Journal of Business and Industrial Marketing, Journal of Business to Business Marketing, Journal of Marketing Management, Journal of Consumer Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing. He has also presented his work at the National Conference in Sales Management, as well as other national and regional conferences. He is past marketing editor of the Journal of Applied Business Research and serves on the editorial board of the Journal of Marketing Theory and Practice. He has received research grants and support from entities such as the London Business School, Gillette, Quaker Oats, Kimberly Clark, Proctor & Gamble, Coca-Cola Foods Division, and the Alexander Group/JPSSM.

Dr. Castleberry appeared as an academic expert in eight segments of The Sales Connection, a 26-segment video production shown on national PBS TV stations. He also appeared as the special guest on several broadcasts of Sales Talk, a nationally broadcast call-in talk show on the Business Radio Network.

Dr. Castleberry has held various sales assignments with Burroughs Corporation (now Unisys), Nabisco, and G.C. Murphy's and has worked as a consultant and sales trainer for numerous firms and groups. His interests outside academic life include outdoor activities (canoeing, hiking, bicycling, snowshoeing, skiing, and so on) and everything related to living on his 100-acre farm in northern Wisconsin. He is an elder in his church and a volunteer fireman in the small township he lives in. He and his wife currently own and operate a publishing company, marketing and distributing popular press books internationally.

scastleb@d.umn.edu
http://www.d.umn.edu/~scastleb/

Dr. Tanner is the research director of Baylor University's Center for Professional Selling and professor of marketing. He earned his PhD from the University of Georgia. Prior to entering academia, Dr. Tanner spent eight years in industry with Rockwell International and Xerox Corporation, as both salesperson and marketing manager.

Dr. Tanner has received several awards for teaching effectiveness and research. His sales teaching efforts have been recognized by Sales & Marketing Management and the Dallas Morning News. Dr. Tanner has authored or co-authored 10 books, including Business Marketing: Connecting Strategy, Relationships, and Learning with Bob Dwyer.

Research grants from the Center for Exhibition Industry Research, the Institute for the Study of Business Markets, the University Research Council, the Texas Department of Health, and others have supported his research efforts. Dr. Tanner has published over 45 articles in the Journal of Marketing, Journal of Business Research, Journal of Personal Selling and Sales Management, international journals and others. He serves on the review boards of several journals, including Marketing Education Review, Journal of Personal Selling and Sales Management, and Journal of Marketing Theory and Practice.

Dr. Tanner writes a bimonthly column on sales and sales management topics for Sales and Marketing Strategies & News. His other trade publications include Advertising Age's Business Marketing, Decisions, Sales Managers' Bulletin, American Salesman, and Potentials in Marketing. A nationally recognized speaker and author on issues regarding customer relationships, Dr. Tanner has presented seminars at international conventions of several trade organizations, including the International Exhibitor's Association and the Canadian Association of Exposition Managers. More recently, he has taught executive and graduate programs in India, France, and Mexico.

Jeff_Tanner@BAYLOR.EDU
hsb.baylor.edu/html/tanner